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Socialplug Reddit Case Study: How a SaaS Founder Used Reddit Upvotes and Awards to Go Viral

Updated on:
November 7, 2025
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When you’re building something great, getting noticed is half the battle. We at Socialplug understand this on another level.

For one SaaS founder, Reddit was the key to growth, but every post kept dying within hours. No visibility. No engagement. No trust.

That changed when he discovered Socialplug’s Reddit Upvote, and Award Services. Our services are built to help posts earn visibility faster, build credibility, and attract real organic attention.

The goal was to build credibility and drive trial signups using Reddit communities like r/SaaS, r/Entrepreneur, and r/SideProject.

Ready to grow your Reddit presence fast? Boost post visibility, upvotes, and engagement instantly with SocialPlug.

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The Challenge: Quality Product, No Reddit Traction

We found the challenge as:  Great product, solid content, but zero post visibility and no Reddit reputation to build on.

Reddit was where our client’s target users, startup founders, and indie builders hung out daily.

He created posts sharing his product journey and insights, but even well-written ones barely got noticed.

Before Socialplug:
  • Average upvotes per post: 15–25
  • Weekly Reddit traffic: around 200 visitors
  • Total signups after two weeks: 43
  • Comments: Under 10 per post
  • Credibility: Low karma, zero recognition

“I wasn’t trying to spam. I wanted to help others with a tool I knew they’d love, but Reddit’s algorithm doesn’t care how good your product is if no one upvotes it.” - Client

The Strategy: Combining Upvotes and Awards for Maximum Visibility

Reddit doesn’t reward randomness; it rewards momentum. The difference between a post that fades in an hour and one that dominates a subreddit for days often comes down to one thing: how engagement layers over time.

We suggested a 6-week plan combining all three of Socialplug’s Reddit services:


Upvotes for reach, and Awards for credibility.

Upvotes: Building the Initial Surge

We began by focusing on Reddit upvotes, which are the first trigger for Reddit’s ranking algorithm. Posts with strong early engagement rise faster, gaining attention from both real users and the platform itself.

We needed the posts to appear in “Hot” and “Rising” sections. We wanted to draw in genuine users who continued the cycle of organic upvotes and shares.

Key strategy: Early, consistent upvote velocity sets the stage for organic traction.

Awards: Turning Visibility into Credibility

Once the post began gaining attention, we added awards, not just for decoration, but for social proof. Awards on Reddit do more than stand out visually; they tell users, “This post is worth your time.”

Through our dashboard, we selected a mix of small and premium Reddit awards to maintain realism. The awards were added in phases, right when the post started receiving organic interactions.

Key strategy: Awards amplify trust. They convert initial visibility into sustained credibility.

The Combined Effect: Algorithmic Momentum

Each phase reinforced the next. Upvotes created visibility. Awards built trust. Together, they formed a self-reinforcing loop of momentum that kept our post ranking higher, longer.

The best part is, with the Socialplug dashboard, this entire process is repeatable. Whether you’re promoting content, testing viral potential, or simply growing brand awareness, combining upvotes and awards.

Week-by-Week Transformation

Week 1: Breaking Through the Noise

Week 1: Breaking Through the Noise

Our client posted a “Show & Tell” on r/SaaS about Statwise’s launch story.

We boosted it with:
  • 300 upvotes delivered over 10 hours
  • 3 Reddit Awards (Silver + Helpful) for credibility

Results:
  • Post reached Top 5 on r/SaaS within a day
  • 2,000+ signups in 48 hours
  • 5,800 visitors from Reddit
  • 150+ organic comments followed

That was the moment everything flipped. People were actually discussing the product, and it felt real.

Week 2: Expanding Across Communities

Next, we targeted r/Entrepreneur and r/SideProject with testimonial-style posts and user results.

We used:
  • 400 upvotes across 3 posts
  • 5 awards per post (Helpful, Wholesome)

Results by Week 2:
  • 3,500+ total signups
  • 12,000+ website visitors from Reddit
  • 3,200% traffic increase
  • Posts ranked Top 3 in all 3 subreddits

Week 3: Building Trust and Recognition

Measurable growth within six weeks:

This week focused on thought-leadership posts like “What I Learned Building a SaaS Solo.”

  • 250 upvotes per post
  • 5 Gold Awards to signal authenticity

Results:
  • Total Reddit impressions: 35,000+
  • 2,000+ organic comments across threads
  • Total signups crossed 5,200
  • Featured in two startup newsletters

By week 3, people knew the username. He wasn’t just promoting. I was part of the community.

Week 4: Organic Growth Takes Over

By now, Reddit’s algorithm has begun rewarding consistent engagement. Our client’s next post hit Top 10 on r/Entrepreneur without paid boosts at first.

We supported it lightly with:
  • 150 upvotes
  • 10 Silver Awards

Results:
  • Reddit reach: 60,000+ views
  • Traffic: 15,000 visitors/week
  • Total signups: 6,200+
  • Organic upvotes outpaced paid ones

Week 5: Brand Recognition & Virality

At this point, Redditors started tagging our client in new threads. He was now “that analytics guy”, a trusted brand voice.

We ran a credibility refresh using:

  • 600 upvotes distributed across older threads
  • 15 awards total (mix of Gold, Helpful, and Wholesome)

Results:
  • Weekly traffic: 18,000+
  • Daily signups: 400–600
  • Statwise mentioned organically in r/InternetIsBeautiful
  • 20+ positive organic reviews

Week 6: Sustaining Authority

Week 1 - week 6 (Signups Increasing)

The final push was a “mini case study” post on how Statwise users track growth. We used:

  • 400 upvotes
  • 5 Gold Awards

Results:
  • Post hit Top 3 on r/SmallBusiness
  • Website traffic peaked at 21,000 visitors/week
  • Total signups crossed 7,400+
  • 300+ paid plan upgrades
  • Reddit became Statwise’s #1 referral source

The Final Results After 6 Weeks

The Final Results After 6 Weeks

Metric Before Socialplug After 6 Weeks
Avg Upvotes per Post 25 1,800+
Avg Comments per Post 10 150+
Reddit Awards 0 50+
Weekly Reddit Traffic 200 21,000+
Total Signups 43 7,400+
Paid Conversions 0 300+

Key Takeaways

Key Takeaways

Reddit rewards momentum, and Socialplug provides it.

Upvotes boost visibility, and awards build credibility. Together, they create an authentic engagement loop that attracts real people.

“On Reddit, the difference between being ignored and being trusted is engagement. Our services help you bridge that gap, fast.”


— David Ryabchikov, CEO, Socialplug

Final Words

Final Words

In just six weeks, Socialplug’s Reddit Upvote, Comment, and Award services turned Statwise from an unnoticed indie project into a viral SaaS success, generating 7,400+ new signups and 300+ paid users.

What started as a small “show and tell” post became a movement; all powered by visibility, credibility, and smart community engagement.

Because Socialplug believes that on Reddit, great ideas don’t just need to be good, they need to be seen.

Frequently Asked Questions

About The Author

David Ryabchikov

David, con sede en Tallin (Estonia), se desempeña como director ejecutivo y director de crecimiento en SocialPlug.io. Se graduó recientemente de TalTech (Universidad Tecnológica de Tallin) con un título en TI y negocios, y aporta una amplia experiencia técnica gracias a su experiencia en funciones de desarrollo y director de tecnología. David se especializa en liderazgo técnico, desarrollo de productos y expansión de empresas impulsadas por la tecnología. Cuando no está creando soluciones innovadoras, le gusta compartir información sobre algoritmos y estrategias de optimización de redes sociales.

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Jack Bellingham

Great tips! I never realized how much engagement impacts growth more than just posting frequently. I've been focusing only on content, but now I see how interacting with my audience can make a difference. Time to step up my strategy!

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Nicholas Feyenoord

Super helpful article! I always thought Facebook Groups were just for discussions and never really considered them as a tool for growing followers. The idea of actively engaging and sharing valuable content in relevant groups makes so much sense. I'll definitely start participating more and see how it impacts my page. Thanks for the great advice!

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