15 Pinterest-Statistiken, die Nutzer und Vermarkter nutzen können

Before we dive in, if you want to instantly boost your Pinterest reach, you can buy Pinterest followers here. It's the fastest way to add authority and visibility to your boards.

TL/DR: Pinterest Key Statistics [Updated]

• ▶ Pinterest has 576M monthly active users in Q2 2025.
• ▶ U.S. & Canada have 102M users (+5% YoY).
• ▶ Global growth is +11% (552M → 576M).
• ▶ 70.5% of users are female.
• ▶ 42% of global users are Gen Z.
• ▶ The average Pin shelf life is 3.75 months.
• ▶ Pinterest trends last 21% longer than other platforms.
• ▶ 85% of weekly users purchase from brand Pins.
• ▶ 96% of searches are unbranded.
• ▶ Pinterest is the 15th most popular social media platform globally.
• ▶ 90% of users engage with art content (480M).
• ▶ 24% of business owners use Pinterest for marketing.
• ▶ 1 in 4 businesses plan to increase ad spend.
• ▶ 39% of consumers use Pinterest as a search engine.
• ▶ Gen Z is 1.4x more likely to shop via Pins than other platforms.
• ▶ Campaign setup inputs are cut by 50%.
• ▶ ROAS is 1.6x higher than other social media platforms.

• ▶ U.S. & Canada: 102M (+5% YoY)
• ▶ Europe: 146M (+7% YoY)
• ▶ Rest of World: 329M (+14% YoY, now 56% of total users)

Pinterest just hit a record-breaking 578 million monthly active users worldwide, an 11% jump from last year's 522 million. With this explosive growth, now is the perfect time to establish your presence and capitalize on Pinterest's expanding audience.

Here are the numbers:

• ▶ Global ARPU: $1.74 (+6% YoY)
• ▶ U.S. & Canada: $7.29 (+6% YoY)
• ▶ Europe: $1.30 (+26% YoY)
• ▶ Rest of World: $0.19 (+44% YoY)

Want your Pins to actually show up in searches and get traction? Start with engagement signals; buy Pinterest likes & reactions. It tells the algorithm your content is worth pushing.

• ▶ 70.3% of users are female.
• ▶ Only 22.4% are men
• ▶ 7.3% remain unspecified

When you spot a hot trend, don't just post once and hope. Amplify it. Get extra traction by buying Pinterest repins so your content spreads across new boards.

• ▶ 70.3% of users are female.
• ▶ Only 22.4% are men
• ▶ 7.3% remain unspecified

If you're looking to monetize, Pinterest is far more than a hobby board. Plenty of creators already generate a full-time income here. See our guide on how to make money on Pinterest.

• ▶ Cherry vibe +325%
• ▶ Cherry bedroom +100%
• ▶ Cherry martini +80%
• ▶ Dark cherry red +235%
• ▶ Cherry car +270%
• ▶ Rococo party +140%

• ▶ That's why a Pin lasts an average of 3.75 months, bringing you traffic, leads, and sales long after you hit publish. [Source: Ignite Social]
• ▶ 60% of saves come from Pins over a year old. Your content continues to work for you long after posting. Unlike Instagram or TikTok, visibility doesn't die in hours. [Source: Tailwind]
• ▶ Pins peak 1–2 years after posting, meaning the viral wave hits late, and keeps paying dividends like Google Search.
• ▶ One Pin can keep driving traffic for months, even years. Users keep rediscovering and saving content daily. [Source: Travel Marketing]
• ▶ Pinterest trends last 21% longer than trends on other platforms. Jump on one trend, and you'll ride it for months, not days. [Source: Pinterest Business]
• ▶ 80% of Pinterest Predicts trends come true. Create content around them, and you're essentially future-proofing your traffic. [Source: Pinterest Predicts]
• ▶ The top 1% of Pins drive the majority of traffic. Nail one killer Pin and it keeps stacking impressions, saves, and clicks. [Source: Anastasia Blogger]
• ▶ The 'Feel Good' Factor: 78% of users say Pinterest makes them feel good while browsing; a refreshing, motivating escape compared to the stress of other social networks.
• ▶ Positivity drives profit. Pinterest research shows 59% of U.S. adults feel more positive about brands in positive spaces, and 54% are more likely to buy from them.
• ▶ A UC Berkeley study proved that just 10 minutes a day on Pinterest cuts burnout, stress, and disconnection for Gen Z. Pinterest doesn't just feel good — it's measurable.
• ▶ 55% of users see Pinterest as the place to shop, where inspiration instantly translates into purchases.
• ▶ 96% of Pinterest searches are unbranded. That means users come open, looking for new ideas, not locked into big brands.

Pinterest Marketing Statistics:

• ▶ 39% of consumers now use Pinterest as a search engine
• ▶ 36% start their search on Pinterest instead of Google (Gen Z leading at ~39%)
• ▶ 24% of business owners are already on Pinterest, boosting ad spend this year
• ▶ 80% of businesses say Pinterest drives more engagement than Google
• ▶ 91% feel more successful when using Pinterest consistently
• ▶ 1 in 3 Pinterest shoppers makes $100K+ per year
• ▶ Gen Z is 1.4× more likely to shop on Pinterest than other platforms
• ▶ Brands like PacSun improved ad performance directly from Pinterest campaigns

Pinterest Marketing Success Stories & Features:

• ▶ Jaded London rode Pinterest's '90s baggy trousers trend data → launched viral "parachute pants" → £8.5M revenue from 200,000+ sales
• ▶ Break Archive turned paparazzi images into a campaign → 8M+ views and ahead-of-the-curve trend demand
• ▶ Pinterest Lens lets users snap a photo → instantly shop visually similar products
• ▶ "Shop The Look" system delivered 80% more engagement and 160% higher relevance
• ▶ Evolution from Rich Pins (2013) to Buyable Pins (2015) to Product Catalogs (2018–19) created the ultimate "virtual storefront"
• ▶ Brands embed product info directly into Pins → smoother browse-to-buy journeys
• ▶ Major brands like Nestlé, Urban Outfitters, and CeraVe run image ads, idea ads, and Spotlight videos
• ▶ Businesses access keyword, demographic, and interest targeting, plus Pinterest Trends insights to ride what's hot

Pinterest Performance+ Campaign Features:

• ▶ Pinterest Performance+ campaigns lock in more lower-funnel conversions with advanced AI
• ▶ AI handles the heavy lifting — from audience precision to budget allocation and bidding
• ▶ Automate everything for speed, or customize only the features that fit your goals

Pinterest Performance+ Early Test Results:

• ▶ Early tests crushed it: advertisers saw at least 10% lower CPA on Conversion and Catalog sales campaigns
• ▶ For Consideration campaigns, costs dropped too, 10% lower CPC right out of the gate

Campaign Performance Results:

• ▶ 64% drop in cost per action
• ▶ 30% boost in conversion rate
• ▶ 1.8x higher ROAS on checkouts

Pinterest Evergreen Board Strategy:

• ▶ Create evergreen boards (home makeovers, weddings, fitness journeys) that keep driving ideas without constant updates
• ▶ Share content that resonates with younger audiences (aesthetics, DIY, viral-style content) to grow followers faster
• ▶ Focus on hot categories like travel, recipes, and fashion: curate boards around them to attract new eyeballs
• ▶ High-quality, themed visuals stand out in feeds and boost saves
• ▶ Optimize Pins with strong images + keywords so Pinterest's AI brings your boards to more targeted audiences
• ▶ Curated boards = more reactions, saves, and traffic you can monetize through affiliate links, blogs, or collabs

Pinterest Shoppable Pins Strategy:

• ▶ Create shoppable Pins that make buying frictionless. Treat Pinterest as your silent salesperson
• ▶ Small and mid-size businesses can outrank big names by targeting keywords, not brands
• ▶ Align your products with high-growth topics (fashion, food, DIY) for built-in traffic
• ▶ Treat Pinterest like a search engine (36% already do). Keyword-rich boards boost visibility
• ▶ Invest in product photography and cohesive aesthetics to dominate the results
• ▶ Utilize Promoted Pins, Rich Pins, and Performance+ to target your audience precisely, while reducing setup time by 50% (as Prada does)

Kickstart your growth today with Pinterest followers, likes, and repins with Socialplug; your future audience is already searching