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How to promote NFT on Twitter - The Industry Secret Revealed in 5 Steps

Updated on:
August 23, 2025
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In this quick guide, we are going over the marketing strategy that 91% of sold out NFT projects used.

We are not talking about a strategy that takes 3-6 months to achieve…

We are talking about a killer 1-3 week strategy that is being used by successful NFT project owners every single time.

Before jumping into that, grab your popcorn and hold onto your hats…

because you are going to hear something that will change your way of thinking when promoting your NFT collection.

Step 1: Taking the first step

So how does someone sell out an NFT collection within 1-3 weeks?

Let me tell you…

As you know, the main place to promote your NFT collection is Twitter,

This is the place where your target audience is sitting every day, looking for new projects to invest in.

So you wonder, how to reach these people? Especially when you have less than 100 followers and 50 members on Discord?

Let me explain something to you…

People are most likely not interested in joining projects that have 100 followers on Twitter and 50 members on Discord.

However people are more likely interested if you have 30k+ Twitter followers and 10k+ Discord members.

This has an effect on mass psychology. The individual's behavior is influenced by the masses.

But wait, you don't have this many followers on Twitter & Discord…

This is where the Industry Secret lies.

Twitter NFT marketing strategy

Step 2: The Industry Secret -  REVEALED

The secret lies in buying NFT Twitter followers and Discord NFT Members.

Yes, literally if you follow this guide that 91% of sold-out NFT projects used…

Then this was their first step.

Once they bought about 30-50k followers on Twitter and about 10k NFT members on Discord, they also…

Posted Tweets on Twitter to build up feed…

And trick Twitter algorithms by buying NFT Twitter likes, retweets and comments on each tweet

Buying engagement helps your Tweets get to the front page for NFT enthusiasts who don't follow you yet.

Plus, if you include hashtags in your tweet, you can rank as #1 on most popular NFT hashtags.

And the most important…

Clean and engaging Twitter feeds are a very important factor in building social proof.

Step 3: Bring in the organic traffic

Apart from posting on Twitter and buying engagements, there is another huge organic traffic source that we are going to talk about…

Discord Cross Server Collabs - Whitelist giveaway collaborations with projects similar to your Discord member size and niche.

First, you'll have to hire a collab manager to find collabs for you. 

Most of the collab managers have years long connections in the industry, so leave the work to them.

If you can't find a collab manager yourself, then we can recommend contacting coinboosts NFT Collab agency to get you a collab manager, they connections with sold out projects and NFT alpha groups.

Repeat the collaboration process 50-100 times, giving away 5WL spots each and see the results.

Step 4: Work with influencers

As you have gotten this far, you probably have 40-50k Twitter followers and you are finally ready to take the next step.

You see, most of the NFT influencers would have asked you a lot of money if you approached them in the early stages with 100 Twitter followers.

But with 40-50k followers and high engagement rate on Twitter, they are most likely OK to work with you in exchange of WL spots or free mints.

Ask for shoutouts on their social medias and arrange giveaways.

Step 5: Pre-mint phase

This is the most costly and most important phase - building hype and giving investors a "fear of missing out".

In the pre-mint phase we suggest finding a widely known celebrity to shout your project out 1-2 days prior to the mint.

List your project on all major NFT calendars like NFTRelease.app or NFTevening.com.

Try to get collabs with even bigger NFT collections with the help of your collab manager

Release a high-quality teaser video about your NFT collection.

Illustrating an sold out NFT collection

Start your NFT marketing with a strategy that works

Save this link and add it to your bookmarks, because you will need it.

If you have any questions about this strategy then don't hesitate to contact us

Frequently Asked Questions

About The Author

Tasnim Abedeen Raju

Tasnim is a content and digital marketer born in Dhaka, Bangladesh. For over thirteen years, Tasnim has worked as a freelancer for several social media marketing companies. He has acquired skill sets in copywriting, content marketing, SEO & social media marketing. He’s one of the founding members of SEOSkit, a very exciting search engine marketing startup. In his free time he likes to travel, read, and make failed attempts at music.

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Jack Bellingham

Great tips! I never realized how much engagement impacts growth more than just posting frequently. I've been focusing only on content, but now I see how interacting with my audience can make a difference. Time to step up my strategy!

NF
Nicholas Feyenoord

Super helpful article! I always thought Facebook Groups were just for discussions and never really considered them as a tool for growing followers. The idea of actively engaging and sharing valuable content in relevant groups makes so much sense. I'll definitely start participating more and see how it impacts my page. Thanks for the great advice!

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