While Socialplug’s services are applicable to literally anyone, we believe startups and businesses with stiff competition can benefit the most from us. For startups, it’s always an uphill battle to gain traction as more often than not they have to compete against established players and target customers may not always want to try a new product/service. Socialplug helps these businesses with the initial boost on social media platforms. With our services, we help them achieve some valuable social proof that encourages potential customers to try them out. In this case study, we’ll explain how we helped a new player in the SaaS industry.
The Background: A New AI in a Crowded SaaS Market
A relatively new AI tool has been a regular customer of Socialplug. In fact, they immediately purchased some of Socialplug’s Twitter services at the pre-launch period. It’s common practice for SaaS platforms to stir up conversations around their product prior to launch. Instead of purchasing our regular packages, the owner contacted us for a custom package.
They wanted to achieve the following- considerable amount of organic followers for their platform’s Twitter account, an uptick in organic engagement, some viral Tweets, and genuine interest from potential subscribers. When the owner reached out to us, he specifically stated these requirements, and asked us what we can offer.
One may wonder, whether it can actually be effective to purchase engagement like this and achieve organic growth, but the answer is quite surprising.
As a matter of fact, it’s not unusual for businesses to purchase engagement to enhance the credibility of their business. David Ryabchikov, Socialplug’s CEO, has stated, “A lot of big tech companies and even government entities use engagement boosting to increase trust and attract more people to buy or believe what they are selling or saying. This is something that we see, but no-one likes to talk about it as it is seen as a bit taboo.”
The key lies in the quality of engagement provided by the vendor. If you purchase engagement from vendors who only give you a bunch of bot followers, comments, or something similar, chances are higher that you will not receive any organic engagement. This is where Socialplug is different from most of the competitors. We provide genuine engagement, not just bots.
Our Strategy: Custom Twitter and LinkedIn Growth
Once the client's goals were clearly communicated, our team got to work developing a personalized strategy. We understood the importance of credibility, consistency, and timing, especially in the pre-launch phase of a new tech product. To help them meet their objectives, we suggested a mix of Twitter-focused growth and LinkedIn credibility-building services.
For Twitter, we offered:
- A gradual and consistent increase of followers using active, relevant accounts in the tech and SaaS niche to keep growth authentic.
- Engagement boosts on carefully selected tweets, with likes and retweets spread across different times and geographies.
- Strategic replies to simulate real conversations, building the appearance of a growing and engaged user base.
- Viral seeding for a few key tweets to increase discoverability through Twitter’s algorithm.
For LinkedIn, we recommended:
- Adding legitimate-looking employee accounts to the company page to project the image of a growing team.
- Building connections with startup founders, AI enthusiasts, and tech professionals who are likely to be early adopters or industry influencers.
- Rather than flooding all services at once, we rolled them out gradually in phases. This approach ensured a more organic appearance and allowed us to monitor progress and adjust the plan based on real-time engagement trends and performance metrics.
The Results: 0 to 9000+ Followers
To date, the customer has spent a few thousand dollars this month on Socialplug services. Approximately 95% of that spend was focused on Twitter-related services, with the remaining budget allocated to enhancing the company’s LinkedIn profile with employee additions and targeted connection requests.
Twitter Growth: The Timeline
Week 1: Twitter followers grew steadily over a week, surpassing 9,000 with strong niche relevance.
Week 2: Tweet impressions and engagement skyrocketed, with some posts receiving over 1,200 retweets and thousands of likes, many from real accounts.
One particular tweet about their AI feature set gained major traction, resulting in a flood of inbound website traffic and dozens of demo requests.
Week 3: By week 3, our client no longer needed push from our end, as organic traffic and views started flooding in. Referral traffic from Twitter to their landing page increased by 400%, significantly boosting early signups and trial conversions.
LinkedIn Growth
Other than Twitter services, the client also bought LinkedIn employees. We delivered the employees ove a period of three days. The company page now looks legitimate and active, with a solid base of employees and over 500 new relevant followers.
The client reported increased investor interest and user inquiries, many of whom cited Twitter as their first point of contact with the brand.
This case is a strong example of how thoughtful, ethical use of social proof can make a massive difference for startups entering a noisy market. With Socialplug’s support, this AI-powered office suite gained not only traction, but also the credibility and confidence needed to scale faster and smarter.
Grow Your Brand with Socialplug
If you're building a startup, launching a new product, or looking to strengthen your social media presence, Socialplug offers the tools you need to stand out. We specialize in helping businesses gain real traction through targeted, high-quality engagement, not empty numbers.
With services tailored for Twitter, LinkedIn, Instagram, and more, you can:
- Attract real followers and engagement to build social proof
- Gain publicity ahead of product launches or announcements
- Establish credibility through realistic employee and connection growth
- Drive more website visits, signups, and inbound interest
We offer flexible delivery options and custom packages to match your timeline and goals.
Frequently Asked Questions
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0 Comments
Great tips! I never realized how much engagement impacts growth more than just posting frequently. I've been focusing only on content, but now I see how interacting with my audience can make a difference. Time to step up my strategy!
Super helpful article! I always thought Facebook Groups were just for discussions and never really considered them as a tool for growing followers. The idea of actively engaging and sharing valuable content in relevant groups makes so much sense. I'll definitely start participating more and see how it impacts my page. Thanks for the great advice!