Things have changed massively from "Twitter" as we once knew it, as the rebranding, led by Elon Musk, wasn’t a cosmetic one. Rather, it worked towards turning the platform into an “everything app” and reshaping how users engage with news and culture, as well as business, from now on.
One could say it wasn’t a mere rebranding; rather, it was a complete evolution.
The platform, for people and brands alike, has become an essential hub for connection and conversation, as well as business. X has now emerged as a super-app, with features like peer-to-peer payments, digital wallets, and AI-powered content tools layered on top of its original backbone as a social media platform.
As of mid-2025, X has around 611 million monthly active users worldwide. While it trails behind platforms like Facebook (nearly 3 billion MAUs) and TikTok (1.6 billion MAUs), X stands out for its role as the fastest, most dynamic real-time conversation hub. X is uniquely relevant for breaking news, politics, and cultural trends, where other platforms struggle to compete.
Whether you’re a creator, marketer, or business owner looking to thrive, it’s in your best interest to understand X’s latest growth trends, demographic shifts, and usage patterns. This article will break down the key statistics you need to know, revealing insights that can help you stay ahead of the curve and unlock new opportunities on the platform.
Twitter/X Statistics 2025 (Top Picks)
X/Twitter User Count in 2025
In terms of user numbers, X is one of the largest social media platforms in the world, and its user base is growing.
X/Twitter Total Registered vs. Active Users
As of 2025, Twitter (Now X) has about 611 million monthly active users (MAUs), which makes it the 12th largest social media app globally. [Source: Search Engine Journal]
But monthly figures only tell half the story. What’s more revealing is daily use. X draws an estimated 245 million daily active users (DAUs), which means roughly 40% of its monthly users check in every single day.
Stickiness refers to the rate of user retention. To put this into context,
Instagram’s DAU/MAU ratio is generally higher (around 50–60%), while Facebook tops the charts with 65–70%.
It shows how users remain constantly engaged on these platforms
Still, X’s 40%+ ratio is impressive, especially when it’s compared to emerging platforms like Threads, which struggle to maintain even 20–25% of their monthly traffic.
In plain terms, 4 out of every 10 people who use X monthly log in daily.
That’s a loyal base, especially in an era where the average person juggles six or more different social platforms. It shows that, love it or hate it, X remains a go-to destination for real-time news, trends, memes, and heated debates.
That “stickiness” is important: it shows how many people are consistently using X, not just signing up.
For comparison-
[ Note: Stickiness is approximate; many sources don’t release precise DAU numbers, so estimates are based on user behaviour, reported dips/spikes, and comparisons with other platforms]
X’s engagement doesn’t match giants like Facebook when it comes to numbers. It still remains comparatively solid.
X/Twitter User Growth Over Time
The story of X’s growth is anything but smooth.
Looking at the Twitter user growth timeline, the platform saw a surge of attention after Elon Musk’s acquisition in late 2022.
By mid-2023, MAUs peaked at around 619 million.
However, post-acquisition turbulence, major policy shifts, and controversial content moderation decisions caused some to jump ship.
That led to a temporary decline, with user counts dipping as low as 586 million.
Yet, daily usage held steady; even when monthly numbers wobbled, DAUs remained in the mid-200 millions.
By 2025, X has stabilized between 586M and 611M MAUs, depending on region, product rollouts, or viral events.
MAUs on X/Twitter [Year by year]
![MAUs on X/Twitter [Year by year]](https://cdn.prod.website-files.com/62c20e5d5008626d5073c19a/68dd25c338f52636355c9683_Twitter%20User%20Growth%20Over%20Time.jpg)
Think of X as a chaotic but beloved city. It’s lost some long-time residents, welcomed plenty of newcomers, and weathered its fair share of blackouts and street fights.
But despite it all, the streets are still packed, the chatter is nonstop, and the nightlife (meme threads, breaking news, and ratio wars) shows no sign of slowing down.
Here’s a rough timeline with key events:
Social Media Ranking by Monthly Users
So, where does Twitter rank globally in 2025?
Here’s how X fares compared to leading social media platforms:
X doesn’t compete at the very top, yes, but it still commands a global audience larger than many niche apps.
Twitter (X) Demographics
Let’s take a detailed look at who’s using X, in terms of age, gender, location, language, and more.
Age Distribution
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The age breakdown makes clear that X is dominated by younger users, especially Millennials and Gen Z.
Over 70% of X users are under 35. That’s huge if you’re a creator or brand targeting younger audiences.
Gen Z (18-24) plus Millennials (25-34) dominate the platform.
Gender & Location Data
As of 2025, X’s audience is about 63.7% male and 36.3% female.
X has one of the more pronounced male skews among major social platforms. Instagram and TikTok are generally more balanced in terms of gender-based user demographics.
Due to the imbalance, content that engages male interests or is gender neutral tends to perform better on X.
However, there’s an opportunity to reach female audiences by tailoring tone or using influencers.
Comparison with Other Major Platforms
Top Countries by Twitter (X) User Count
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Here are some of the leading countries where X has its largest user bases in 2025:
How Many Users Does X Have in Each World Region?
In markets where mobile internet is growing fast, usage tends to be more influenced by local-language content, trending regional issues, etc.
Language & Content Preferences
Public datasets and platform usage summaries consistently show these languages among the most-used on X in 2025:
However, the content that gets traction often aligns with regional languages and local cultural trends.
Some country-specific Twitter trends are:
So, localized content (language, country-specific issues, trends) tends to do better than one-size-fits-all global messaging.
Using regional hashtags, culturally relevant memes, or referencing local current affairs can highly increase engagement.
Most-Followed Accounts & Influence
Here are some of the top accounts on X:
Having a large follower count is only one part. Many of these accounts influence conversation heavily around politics, culture, and trending topics.
For brands, collaborating with or getting visibility via such accounts or their content areas can be powerful.
Twitter (X) Usage & Engagement Patterns
User engagement is one of the most important elements of any social media platform.
Average Daily Time Spent on Twitter (X)
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X (formerly Twitter) users spend about 34 minutes and 6 seconds per day on the platform on average.
These numbers tell us the time-on-platform for X isn’t just good, it’s close to many other popular platforms, and a bit behind the short-video giants.
For creators or brands, this means there are windows where attention is concentrated, but content needs to compete with high-engagement and visually rich platforms.
Tweets/Posts, Replies & Reposts (Content Volume and Types)
Imagine this: 500 million tweets flying out every single day. That’s the volume of voices, opinions, and conversations at play.
Some raise murmur; others ignite viral storms.
News content encourages rapid replies, while perfectly timed memes can explode through retweets and quote tweets.
Content types on X are diverse. Traditional text posts, replies, reposts (quote tweets), media (images & GIFs), video posts (including vertical/short video formats), and live audio via Spaces; all types of content are posted on X.
While text still forms the core of this platform, video content is growing, and vertical video use is increasing (especially among Gen Z users) in engagement metrics.
Spaces, Video, & Premium Features
Audio is having its moment. Twitter Spaces, the live audio chat feature, is growing fast. Community discussions, news analysis, and spontaneous talk shows are drawing listeners for real-time engagement.
Video content is gaining steam, too, but text still holds the crown as the platform’s core mode of communication.
Vertical video adoption on X has accelerated after short-video pushes. Such video content has crossed a threshold, as now over 100 million users consume vertical-video content daily on X.
More than half of those consumers are Gen Z. Several platform trackers, including Analyzify, have reported that vertical video even accounts for over 20% of the platform usage on many days and that video consumption has been rising.
X Premium (formerly Twitter Blue)
X’s paid tier, X Premium, sits at roughly 650,000 subscribers, as of early 2025. These are power users, people who value extra features and deeper engagement. While it’s not a mass-market service, it demonstrates that a significant niche is willing to pay for enhanced functionality and status.
Premium users are generally more engaged, often spending more time interacting with the platform, posting media content, and using advanced or exclusive features. They spend three times more time on the platform than regular users of X.
Twitter (X) for Business & Creators
X has expanded its creator monetization tools. It offers creators multiple paths to earn.
Subscriptions, tips, ad-revenue sharing (for video/long-form content), and sponsored content are now part of the mix.
Twitter (X) Creator Monetization & Earnings
Creators can monetize their content in many ways on X.
Here’s what current data suggests about earnings and how they split by source-
How much do creators earn on X in 2025?
It varies based on the different creator tiers.
However, exact aggregated averages are not publicly published.
Ad Revenue / Premium Revenue Sharing
X has experimented with different revenue models.
Up to 25% of Premium subscription revenue is directed to creators under some of X’s payout models (newer programs described by coverage).
The exact ad-split details for ad revenue sharing have been refined over time and sometimes restricted to eligible creators. [Source: The Verge]
Branded Content Effectiveness
Independent studies (Kantar, other industry reports) show that content made by influencers or creators tends to hold attention longer than traditional branded ads.
As a result, they deliver higher engagement/attention metrics. Moreover, specific uplift figures depend on region, industry, and campaign design.
Meanwhile, Kantar’s recent findings show influencer content holds attention even longer than traditional branded content.
Twitter Influencer Partnerships
Collaborations with influencers are becoming more cost-effective on X, compared to Instagram or TikTok.
This is mainly because saturation is lower, and the cost per post (for similar reach) tends to be lower as well.
Brands that move early on X often get better ROI.
According to Hootsuite, only 5.5% of marketers used this platform for influencer marketing in 2024, a small number compared to how many use TikTok (59%) or Instagram (35%).
Meanwhile, engagement rates for micro-influencers (10–100k followers) tend to be higher compared to their size. The posts they make often feel more genuine to their audience, which can create trust and conversions.
Also, brands that use influencers on X often see a benefit in trend-driven content (memes, commentary, and reactions) rather than heavily produced visuals or polished videos.
TikTok and Instagram typically show higher engagement rates with purely visual influencer content. X’s strength is viral reaction, public conversation, and topical authority. TikTok right now tops the list for organic engagement, with Instagram close behind. Meanwhile, X is used more for topical or in-the-moment influencer marketing rather than curated brand partnerships.
Data suggest that X influencer collaborations can be more cost-effective for real-time campaign goals. On the other hand, Instagram/TikTok often delivers higher conversion rates for product-led (visual) campaigns. However, hard numeric ROI comparisons depend on campaign KPIs and are not universally published.
Brand Engagement & Ad Reach on X
Twitter’s advertising network still packs a punch, offering a potential reach of approximately 611 million active adults.
What does this mean for brands? Your campaigns can touch a large, globally diverse audience, but the real magic happens through precision targeting and creative appeal.
Ad Reach & Trending Topics
X lets advertisers hone in on age, gender, location, interests, and behaviors to ensure your message lands with the right people. That kind of specificity reduces wasted budget and increases relevance.
Trending topics or hashtags remain a powerful tool on X. They amplify visibility, especially when brands participate early.
Hashtags tied to news events, pop culture, or major world moments tend to see sharp spikes in engagement.
Hashtags are highly regional and time-sensitive.
Hashtags also differ based on topics and niche, like:
According to trends24, trending hashtags on X keep changing very fast over time.
Click-Through Rates (CTR)
Benchmark data shows CTR fluctuates by vertical; entertainment and news sectors average between 1 and 3%, while B2B and niche markets often outperform that slightly.
Visual content, especially videos and images, tends to increase CTRs by up to 150%.
Verification Effect
Verified (blue check) accounts aren’t just status symbols; they drive real results.
Analysis from Mention shows verified users in the 10k–100k follower range average about 24,370 followers and receive roughly 866 engagements per post, versus 20,532 followers and 677 engagements for unverified peers.
That’s around a 28% engagement boost.
Twitter’s Revenue Model
X’s revenue comes primarily from advertising, but subscriptions (Premium / X Blue, etc.), Tips/payments, and data/API licensing are increasingly part of the mix.
According to Business of Apps, in 2024, X generated $2.5 billion in revenue, with 68% of that from advertising and the remainder from subscriptions & data licensing.
The plans Elon Musk laid out for X aim to shift toward a more balanced revenue mix. Subscriptions and non-ad sources are projected to constitute a much larger share by 2028, with advertising dropping to around 45% of total revenue, while other areas (payments, licensing) grow.
Twitter Net Income (2025)
Comparing X to Other Platforms
If you want to focus on your social media energy effectively, you have to realize what is unique about each of the platforms. Let’s have a look at how X stacks up against some of the biggest players in this sector:
If your goal is to respond quickly to current events, participate in cultural moments, or build public authority, with news, analysis, commentary, politics, or other trends, X tends to be your best bet.
If you prefer highly visual storytelling, polished brand content, and stronger or more mature influencer ecosystems, Instagram or YouTube may serve you better. Threads is emerging for text + casual communities, but doesn’t yet have the same public voice or reach.
Among them all, depending on reach and speed of content virality, TikTok stays on top, for younger audiences in particular. However, content expectations are higher (visually, production, trend format) there.
Growth Insights & Opportunities
X isn’t just looking to live out the rest of its days sitting on its legacy as a social media giant. It’s actively evolving to reach new heights. In a bid to do so, the platform has added several new features, alongside its already existing great features.
New Features with Impact
X has been experimenting with a range of updates, which are designed to diversify content and boost monetization-
Why Use X in 2025?
As a business, creator, or marketer, you might be wondering where to invest your time and effort. Among all the platforms where you can invest, X stands out for several reasons-
Business Opportunities on X (Twitter) in 2025
Here are business opportunities you can go for:
Opportunities for Growth
If you’re looking to grow your presence on X this year, here’s what’s working:
Threads & Memes: Threads are amongst the best ways to engage audiences, as they allow for storytelling, tutorials, or commentary in bite-sized chunks. Memes keep things light and shareable, mixing humor with information. This is perfect for maximizing virality.
Niche Communities: Spaces based on niche topics like tech, climate, and other specialized interests are booming. They have less noise and offer meaningful engagement, which lets brands and creators connect deeply with passionate audiences.
Blend Information and Entertainment: Combining value and entertainment can bring huge success for your posts, as it makes your content both useful and fun to consume.
Try mixing a detailed thread with a meme or visual to catch attention and keep your followers hooked. Monitor engagement on both types of content to find your unique voice on X.
Twitter Niches for Growth in 2025
These are niches that are growing or likely to grow, based on creator insights, industry reports, and audience demand:
Tools for Creators & Marketers
Just posting regularly on X isn’t enough to grow your presence on the platform. You need to work smartly with data and tools so that you can understand what’s resonating with the audience and where to focus your efforts.
Analytics & Strategy
X’s native analytics dashboard is a treasure trove for creators and marketers. It provides insights on:
By tracking these metrics regularly, you’ll be able to understand which types of content have the most impact, and what time of posting helps with audience engagement more. Also, demographic data will help you curate your messaging based on your target audience.
You can increase your growth potential using many advanced tools. Twitter’s API provides raw datasets for developers and researchers, letting you track real-time activity at scale
Boost Your Twitter(X) Reach with Socialplug
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No matter how good your content is, there’s always a possibility that your content may struggle to get noticed among millions of other content. Even the best ones on the platform face this issue.
This is where tools like Socialplug come in, which can help you by offering a safe and effective way to give your visibility a gentle push, without compromising authenticity.
If you are responsible and smart in using these services, they can complement your organic growth efforts. We can make your account look vibrant and trustworthy to users and algorithms. This will help you gain an early momentum, which will encourage genuine followers and interactions, and in turn, boost your growth.
Frequently Asked Questions
Twitter rebranded to X in July 2023, following Elon Musk’s vision of building an “everything app”, integrating payments, shopping, AI, and more beyond microblogging.
Yes. Grok, powered by xAI, can analyze conversations, summarize emerging narratives, and assess sentiment, making it a great tool for brands.
Estimates vary, but third-party studies suggest 10–15% of active accounts may be bots or automated.
Roughly 45% of tweets include links, 30% include images, and 14% include videos.
Musk’s ownership introduced various policies and features, which, while controversial, helped stabilize finances and accelerate feature rollouts.
Twitter remains blocked in China, North Korea, and Iran, though users access it via VPNs.
As of 2025, ~85% of traffic is mobile, with desktop continuing to decline.
Tech, politics, entertainment, sports, and crypto dominate engagement, while political commentary and live sports updates often drive real-time spikes.
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0 Comments
Great tips! I never realized how much engagement impacts growth more than just posting frequently. I've been focusing only on content, but now I see how interacting with my audience can make a difference. Time to step up my strategy!
Super helpful article! I always thought Facebook Groups were just for discussions and never really considered them as a tool for growing followers. The idea of actively engaging and sharing valuable content in relevant groups makes so much sense. I'll definitely start participating more and see how it impacts my page. Thanks for the great advice!