There is no denying the fact that in the last decade, the amount of video content being published has increased substantially, as it is a better alternative for conveying information in an efficient and engaging way. So, video marketing has been on the rise for the past few years, growing ever more popular and attractive to brands. That’s why knowing how to grow a YouTube channel is crucial for many.
While video content is flourishing in every social media, YouTube is the most effective and enticing platform for publishing videos. As YouTube substantiates itself as a platform that is only focused on videos as a means of communication, a YouTube channel might be the missing ingredient that you need to make your brand flourish.
Whether you want to promote your brand or gain popularity on the internet by sharing meaningful, valuable content, a growing YouTube channel will certainly help in your endeavor.
As a platform with over 1 billion individual views in just a single day, YouTube should be the go-to place for brands to promote their products and services. However, given that the YouTube algorithm is constantly changing and has undergone several iterations, maintaining and expanding a YouTube channel can seem challenging right now. In order to expand your channel in 2023, you must prioritize a few important metrics.
In this article, we will explore 6 strategies that will help you to answer the critical question, “How to grow a YouTube channel?”
6 Best Ways to Grow Your YouTube Channel
Maintaining and sustaining the growth of a YouTube channel is not an easy task. Thousands of channels are scratching their head every single moment to latch onto the YouTube algorithm and climb their way to popularity. Here are 6 ways to help you in the pursuit of growing your YouTube channel:
1. Start With a Strong Foundation
A well-designed YouTube channel is a prerequisite for success on this platform. Viewers should be able to distinguish your channel from the thousands of other generic channels as soon as they view your channel. This gives the impression that a good amount of thought has been put into your content and you personally love the thing that you do on YouTube.
Designing a YouTube channel comes with various elements of work. When someone visits your YouTube profile, they will be greeted by a large banner with your company name. Make sure that the design impresses them every time. This banner is known as your cover photo, and it serves as your YouTube brand's first introduction.
Not to mention a YouTube logo and icon for when people come across your videos in their feeds. You can make your banner, logo, and icon as basic or as detailed as you like, as long as your company is the focus of the design. Just make sure that your banner, logo, icon, the overall design aesthetic catch the attention of the viewer. People must watch your videos and stick around to get to know you, but your visual branding can do the job at the drop of a hat.
A great way to subtly communicate your personality and get attention is your choice of brand colors. Your colors very much depend on your specialty, brand personality, and values.
2. Create Valuable Content
No matter what you do, if your YouTube channel can’t produce valuable content or can’t provide value to the target audience, it is just a matter of time before your channel fades away with time. So, to effectively promote your brand, you must develop a value proposition for your channel.
A value proposition is a promise you make to your audience. It's a two-part description that helps people understand the benefit of viewing your content.
A good value proposition includes the following:
- An explanation of the topics that you cover
- What viewers gain by watching your videos
If your channel is not growing, it is because you have not completed the steps outlined above. You haven't created content that clearly provides a benefit, whether that benefit is education, entertainment, or something in between. That's the easy way to get more views. Unless you address viewers' needs, they will switch to a channel that does.
Here are some tips through which you can make sure that you are putting out as much value as you can to your target audience:
- Identify Your Niche
If you target every viewer, you’ll appeal to no one. Successful creators know exactly who their videos are for. Some people have a skill or a passion that can be developed into a niche. Many YouTube creators teach those hobbies, whether it's skincare, personal finance, music, or something else.
- Get Unbiased Feedback
Good videos are created through gradual and consistent improvement. However, improving your channel on your own is a difficult task. A solo creator requires the feedback of another person, someone who is not emotionally invested in the situation.
Those unbiased individuals could also be your subscribers. Request that they rate various aspects of your content, such as the clarity of the information, the structure of your videos, and the audio quality. A Community Tab poll can be used to collect responses.
- Learn, Learn and Learn
Making valuable videos as a learning process. You always have to be in your shoes. Try to analyze why a certain video has not worked or why a video blew up. Growing a YouTube channel from scratch is no easy task. So, enjoy the learning process of creating valuable content.
3. Be Active and Consistent
You can't expect to be successful if you plan on uploading videos on an irregular schedule. A successful YouTube channel requires work and perseverance to build. After publishing your first video, be sure to schedule your subsequent videos according to an established schedule. By releasing them at the ideal time, you can give your videos the best chance of becoming popular.
Check the analytics for your channel to see if there is a particular day or hour that tends to receive more views and engagements than the others. Keep that as the rough schedule, and keep track of any modifications so you can adjust as necessary.
4. Promote Your Channel
It's okay if your organic content doesn't reach anyone, which is something that happens frequently. There is nothing wrong with seeking assistance and spending money on additional strategies to promote your videos. To get the engine going, think about throwing in a few dollars.
YouTube ads are available in four types:
- Non-video ads - banners and overlays
- Skippable video ads - in-stream ads
- Non-skippable video ads - bumper ads
- Video discovery ads - in-display ads
Although using YouTube ads is not required, they might spark interest in your channel. You can achieve organic growth with the right amount of exposure.
You don’t have to confine yourself within the boundaries of YouTube to promote your content. You can promote your content on other social media like Facebook or Instagram.
In order for visitors to see your video right away, you can place it on the home page of your website. For every video you post, you can also make a blog and SEO-optimize it. Some people prefer reading to watching their content. It is okay to develop additional platforms for people to learn about you.
5. Analyze and Optimize
You need to constantly analyze what works for your YouTube channel and what does not. After analyzing, you need to optimize your content to catch the attention of the viewers as well as the YouTube algorithm. YouTube SEO can be a great tool for this purpose.
Your titles, content, and description can all be optimized with the aid of keywords to help your videos appear higher in Google and YouTube search results. Given how much content is being produced on YouTube, getting a high ranking in the search is essential if you want people to find your videos.
When conducting your keyword research, start with a YouTube search. The most popular search terms associated with the topic you want to create a video about will be displayed on YouTube when you enter it. All of these terms have the potential to evolve into topics. These let you know what the most frequently used search terms are,
One thing to keep in mind is that using long-tail keywords as the foundation of your search is always preferable. This raises your likelihood of ranking.
If you've dabbled in SEO, you're aware that using more keywords frequently can improve your search engine ranking. However, there isn't enough room in the title to fit all of your keywords. Your video descriptions will be useful in this situation. Use the word limit to your advantage to improve the SEO of your description. You can use the opportunity to naturally include keywords by describing what happens.
6. Keep Growing
Maintaining and constantly calibrating a YouTube channel for continuous growth requires a lot of perseverance and conscious effort. Oftentimes, it can become tiring due to insurmountable pressure. However, for constant growth, you constantly need to be well updated. Just apply the above-mentioned steps and keep putting out valuable content constantly. With consistent effort and a little bit of patience, success will come to you eventually.
BONUS: 3 Expert Tips for Growing Your Youtube Channel
Get Creative With Your Content
Creativity is the key ingredient that substantiates a successful YouTube channel from an unsuccessful one. Feel free to let your inner creativity open its wings. Don’t be afraid to experiment with different stuff that has not been done before. Just make sure you are not messing with your value proposition, and you are good to go.
Think Outside the Youtube Algorithm
If you are constantly thinking about the YouTube algorithm and the ways to grab its attention, you will not be able to unleash your creativity. So, it is okay sometimes to get your head out of the YouTube algorithm and make content that you are truly proud of.
This also communicates to your target audience that you are truly passionate about your content and you want to grow organically.
You can reach viewers you could not even have imagined by collaborating with another content creator. You never know how many members of this new audience will become subscribers as a result of your team's efforts.
A benefit of a successful collaboration is getting your name out there more, which is somewhat similar to growing your audience. Even if the collaboration doesn't increase the number of views for your older content, more people will be discussing you than before.
How to Optimize Your Videos for More Views
Optimization is key to getting more viewers on your channel and retaining those viewers. With constant analysis, you will need to optimize your content to get more views and grow your YouTube channel. Here are some tips for your YouTube channel that will boost your views.
Create Videos Optimized for Retention
One of the three crucial metrics that the YouTube algorithm considers when determining whether to push your video to newer audiences is retention. Here are some YouTube growth strategies to optimize your videos for maximum retention:
Make sure your concept and content are sound before you even begin filming. You can only accomplish this by planning out your videos in advance. Using a script will help you keep the parts that the audience will find interesting or useful while eliminating the filler.
You begin filming and creating your content once your script and screenplay are complete. Even though you don't need to spend money on a high-end production setup used in movies, you still need to make sure that the equipment you use can record both clear audio and high-quality video.
Here are the areas you should concentrate on in addition to the equipment to make sure your videos are of high quality:
- Audio: When it comes to YouTube videos, the auditory experience is even more crucial than the visual experience. Bad audio will cause people to click away more frequently than bad video will. To begin with, spend money on a budget-friendly microphone that produces clear audio while picking up little background noise.
- Lighting: The most important thing to concentrate on is this. Lighting has an impact on the tone and mood of your video, which in turn affects how your audience will view it.
- B-Roll: This is all the additional video that supports what your subject says in the A-roll or main video. You'll have a better idea of the sections for which you need supplemental footage when you script your videos.
Create Attractive Thumbnails
The most crucial element in determining your click-through rate is your thumbnail because it is the first thing a user sees before deciding to click on and watch your video. Here are some tips for your YouTube channel to make sure your thumbnails stand out:
- View the thumbnails of videos that are popular for your keyword. This will help you determine what is and isn't working. The goal now is to produce thumbnails that not only adhere to the theme but also differentiate themselves from the ones that are currently ranked.
- Use bold text and lighter colors. Lighter thumbnails with text that piques interest generally perform better in terms of CTR.
- Your thumbnails should include faces or other human elements. This is again dependent on the videos you are producing, but generally speaking, thumbnails with faces or people have higher CTRs.
Use Video Chapters
You can divide your video into sections or chapters using YouTube video chapters. These sections are visible in the play bar and allow users to jump, skip, and share specific sections of longer videos.
Video chapters are a fantastic way to keep viewers' attention. Your audience retention may benefit from audiences who skip to interesting sections or rewind important sections rather than leaving.
Add Videos to a Playlist
The simplest trick in the book to lengthen watch time is to use playlists. They enable you to create playlists by grouping together videos that are complementary or similar.
Therefore, the next video in the queue will automatically start playing when a video from your playlist is first viewed by someone, keeping them on the platform and significantly increasing your watch time. So, creating playlists for several videos is a solid YouTube growth strategy.
What to Do If Your YouTube Channel Isn't Growing?
Maintaining a YouTube channel is a challenging and anxiety-inducing task. You always have to keep up-to-date with the YouTube algorithm and analyze your content to cater to the need of your audience. Moreover, the pressure multiplies ten folds if you are starting out from scratch. Oftentimes, viewers underestimate your content if you do not have views on your videos.
So, if you want to grow fast on YouTube, a possible effective solution is to spend a little bit of money and buy views. A considerable number of views on your videos will help the promotion of your brand, but also it will help to garner the trust of the new viewers who are checking out your channel.
SocialPlug’s service for buying YouTube views can help in this regard. Purchasing views is one of the quickest ways to grow your YouTube account. As a result, your videos will rank higher and attract more organic viewers. Don’t worry, it is completely safe. Views are identical to organic views in that they originate from actual profiles.
Your ranking may occasionally be impacted by purchasing Youtube views, but it all depends on the quality of the views. We provide the most recent technology for YouTube views that get past anti-bot measures.
So, if you want to buy views to kick-start your YouTube journey in the cheapest and most effective way possible, you can use our service for buying YouTube views.
YouTube is one of the most effective and challenging social platforms for promoting your brand. As with deals with video content, YouTube is the platform where you can most efficiently convey your information and in turn, get the most engagement possible with your viewers.
In the ever-evolving landscape of YouTube, if you can properly follow the above-mentioned strategies and keep your value proposition solid combined with a little bit of patience and consistency, your YouTube channel will attain considerable growth and hopefully answer the demanding question “How to grow YouTube channel?”
However, remember to always enjoy the process of growing your channel, and don’t forget to think outside the box and be creative. Otherwise, viewers won’t be able to connect with your content in an organic way.