How to Grow Social Media Followers?

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Rifat Ara Bonnhy
October 1, 2023
how to grow social media followers

Social media has become a core part of our lives, revolutionizing the way we connect, share information, and build communities. Whether you're an individual, a business, or an aspiring influencer, having a strong social media presence is not just desirable—it's essential. It boosts your online visibility, amplifies your voice, and opens doors to a plethora of exciting opportunities. It's a platform where individuals can express themselves, connect with like-minded people, and showcase their talents. 

For businesses, social media offers a powerful marketing tool to engage directly with their target audience, build brand loyalty, and gain valuable consumer insights. And for aspiring influencers, it serves as a launchpad to share their expertise, grow their following, and turn their passions into successful ventures. Embracing the potential of social media is not only a smart move but a necessary one in today's interconnected world. 

In this article, we will delve into strategies to sustainably grow your social media followers organically and understand the importance of doing so in 2023.

Why You Need to Grow Your Social Media Followers in 2023

In 2023, the competition on social media platforms is fiercer than ever before. With millions of users vying for attention, growing your social media followers is crucial for several reasons. Firstly, a larger follower base increases your reach and potential impact. Whether you aim to spread a message, promote a brand, or share your creativity, having more followers amplifies your voice.

Strategies to Grow Your Social Media Followers

strategies for growing social media followers

Here are 11 strategies to start growing your social media following today:

Optimize Your Social Media Profiles

To attract followers, you must optimize your social media profiles. Choose a catchy username and a clear profile picture that represents your brand or personality. Keep an engaging bio that describes who you are and what you offer. Additionally, include relevant keywords and hashtags in your bio to improve discoverability.

Match Your Content to Each Network

Different social media platforms have distinct features and audiences. Tailor your content to suit each network's preferences and demographics. For example, Instagram favors visually appealing images, while Twitter thrives on concise and timely messages. Grasp your target audience and create content that resonates with them on each platform.

Cross-Post Your Content to Different Social Networks

Cross-posting your content across multiple social networks allows you to reach a wider audience. Repurpose your content to fit the format and style of each platform while maintaining its core message. This way, you can leverage the strengths of different networks and attract followers from various corners of the digital world.

Focus More on Visual Content

Visual content, such as images and videos, has a higher engagement rate than plain text. Invest in creating visually compelling content that captures attention and tells a story. Use high-quality images, captivating videos, and eye-catching graphics to stand out in the crowded social media landscape.

Repurpose Popular Content

Identify your most popular content and repurpose it in different formats. For instance, if a blog post received significant engagement, turn it into a video or an infographic. By repackaging your best-performing content, you can breathe new life into it and attract a fresh wave of followers.

Host Social Media Lives

Live streaming has gained immense popularity across social media platforms. Host live Q&A sessions, product demonstrations, or behind-the-scenes glimpses to engage with your audience in real time. Live videos create a sense of authenticity and encourage followers to actively participate and share your content.

Collaborate with Influencers

Partnering with influencers who share a similar target audience can significantly boost your follower count. Collaborate on joint projects, guest posts, or shoutouts to tap into their existing follower base. Influencer collaborations help you gain exposure to new audiences and build credibility in your niche.

Become Active on Social Media Communities 

Engaging with social media communities is a powerful strategy to grow your follower base and establish yourself as an authority in your niche. By actively participating in relevant communities, you can connect with like-minded individuals, share valuable insights, and attract potential followers. Here are some popular social media communities you should consider being active on:

  • Facebook Groups: Facebook Groups provide a platform for users with similar interests to connect and engage in discussions. Joining relevant groups in your industry or niche allows you to interact with a targeted audience, share your insights, and build relationships with potential followers.
  • LinkedIn Groups: LinkedIn Groups are professional communities where industry-specific discussions take place. By participating in relevant LinkedIn Groups, you can network with professionals, exchange ideas, and showcase your expertise. Engaging in meaningful conversations can help you attract followers who are interested in your industry or professional field.
  • Twitter Chats: Twitter Chats are organized discussions that take place on Twitter around a specific hashtag. Participating in Twitter Chats allows you to connect with individuals who share a common interest. By contributing valuable insights, answering questions, and interacting with participants, you can gain visibility and attract followers who are interested in the topic being discussed.
  • Topical Subreddits on Reddit: Reddit is a popular social platform consisting of various communities called subreddits. Each subreddit focuses on a specific topic or interest. Engaging in topical subreddits on Reddit allows you to connect with enthusiasts, share your knowledge, and build your credibility. By consistently providing valuable contributions, you can attract followers who appreciate your expertise.
  • Industry-Specific Message Boards: Industry-specific message boards or forums are online platforms where professionals and enthusiasts gather to discuss specific topics. These message boards often have dedicated sections for discussions, questions, and networking. By actively participating in these message boards, sharing valuable insights, and answering questions, you can position yourself as a knowledgeable authority and attract followers from your industry.

Engaging in these social media communities requires a genuine interest in the discussions and a willingness to contribute value. By being active, supportive, and providing valuable insights, you can attract followers who appreciate your expertise and want to stay connected with you.

Have a Regular Sharing Schedule

Consistency is the master key to growing your social media followers. Sketch a regular posting schedule and stick to it. Maintain a content calendar to plan your posts in advance, ensuring a consistent flow of valuable content for your audience. Regular posting establishes reliability and keeps your followers engaged.

Hook Your Audience

Capture your audience's attention with compelling headlines, intriguing captions, and captivating visuals. Craft your content in a way that evokes curiosity and encourages users to click, like, comment, and share. By providing value and sparking emotions, you can create a loyal and engaged follower base.

Take Advantage of Video Marketing

Video marketing is a powerful tool to attract and retain social media followers. Create engaging video content, such as how-to videos, product reviews, or vlogs, to captivate your audience. Platforms like YouTube, TikTok, and Instagram Reels provide excellent opportunities to showcase your creativity and connect with a broader audience.

Advanced Tips to Stand Out

advanced tips to stand out in social media

In today's competitive social media landscape, standing out from the crowd is crucial to growing your follower base. While implementing the fundamental strategies is important, there are advanced techniques that can help you elevate your presence and captivate your audience. Here are three tips to help you stand out on social media:

Be Entertaining and Use Humor to Engage

Humor has a magical way of connecting people and creating memorable experiences. Incorporating humor into your content can make it more relatable, enjoyable, and shareable. Memes, funny anecdotes, clever wordplay, and witty captions can inject personality into your posts and resonate with your followers. But remember to align your humor with your brand's tone and target audience to ensure it's appropriate and well-received.

Participate in Relevant Trending Topics and Current Events

Staying up-to-date with trending topics and current events in your industry or niche is essential for remaining relevant and attracting followers who are actively engaged. Monitor hashtags, news articles, and conversations to identify the pulse of your target audience. When a relevant trend or current event arises, participate in the conversation and offer your unique perspective.

By showcasing your expertise, sharing valuable insights, and contributing meaningfully to the dialogue, you position yourself as a thought leader and attract followers who value your opinions. Be authentic, respectful, and mindful of the tone and context of the discussions to maintain a positive brand image.

Use Popular Hashtags Strategically and Sparingly

Hashtags play a vital role in increasing the discoverability of your content. Research and identify popular and relevant hashtags in your niche that align with your content and target audience. Incorporate them strategically in your posts to enhance visibility and reach a wider audience. Hashtags allow users interested in specific topics to find your content easily. 

However, it's important to strike a balance and use hashtags sparingly. Overusing hashtags can make your content appear spammy and desperate for attention. Aim for a concise and focused selection of hashtags that are relevant to your content and can genuinely attract users who are genuinely interested in your niche.

By implementing these advanced tips, you can differentiate yourself from the competition, create a memorable brand presence, and attract a dedicated follower base. 

Benefits of Growing Social Media Followers for Social Media Influencers

As a social media influencer, the growth of your follower base brings forth a myriad of advantages that can significantly impact your online presence and career. Here are five elaborated benefits of growing your social media followers:

Greater Reach and Impact

A larger follower base amplifies your potential reach and impact on social media platforms. With more followers, your messages, recommendations, and content can reach a broader audience. This expanded reach allows you to make a significant difference in people's lives by sharing valuable insights, inspiring others, and influencing their opinions. Whether you aim to educate, entertain, or inform, a larger follower base provides a platform for your voice to resonate with a wider audience.

More Collaboration Opportunities

As your follower count grows, you become an appealing collaboration partner for other influencers and brands. Collaborations open doors to exciting opportunities, including joint projects, sponsored content, guest appearances, and brand partnerships.

By collaborating with like-minded individuals and reputable brands, you can leverage their audience and expand your network. These collaborations introduce you to fresh audiences, enabling you to reach new followers who resonate with your content and values.

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Increased Potential for Virality

Having a substantial follower base increases the potential for your content to go viral. As more people engage with and share your posts, your content can spread rapidly across social media platforms. The viral nature of your content attracts attention, generates buzz, and drives organic growth.

It can ignite conversations, spark interest in your profile, and attract followers who are captivated by your unique perspective, creativity, or expertise. The snowball effect of virality can further amplify your follower count and establish your influence within your niche.

Greater Audience Engagement

Growing your social media followers leads to increased audience engagement. As your follower base expands, more individuals will like, comment, and share your posts. This heightened engagement creates a vibrant community around your content, fostering meaningful interactions, discussions, and feedback.

Engaged followers are more likely to become loyal fans, actively participating in your online journey and supporting your endeavors. Their engagement not only validates your influence but also fuels your motivation to continue creating valuable content.

Increased Earning Potential

The size of your follower base directly impacts your earning potential as an influencer. Brands are more inclined to collaborate with influencers who have a substantial and engaged audience. With a growing follower count, you can monetize your social media presence more effectively.

Sponsored content, brand endorsements, affiliate marketing, and product collaborations become viable revenue streams. As your influence expands, your value to brands increases, enabling you to negotiate better partnerships and command higher compensation for your services.

In conclusion, growing your social media followers as an influencer brings numerous benefits. It allows you to reach a vast group of audience, collaborate with industry peers, enhance the potential for your content to go viral, foster engagement within your community, and unlock various monetization opportunities.

Business Benefits of Growing Social Media Followers

A strong social media following can bring significant advantages to your business, allowing you to build trust, engage with customers, drive website traffic, gain a competitive edge, and obtain valuable customer insights. Let's delve into the elaborated descriptions of these benefits:

Improved Brand Trust and Credibility

A substantial social media following enhances your brand's trust and credibility. When potential customers see a large number of followers engaging with your content, it instills confidence in your brand. A robust follower base indicates that your brand is reputable and trustworthy, as people are actively interested in and supportive of your offerings. This trust factor can be influential in attracting new customers, as they perceive your brand as reliable based on the social proof displayed through your follower count.

Better Customer Engagement

Social media followers provide a direct line of communication with your target audience. By engaging with your followers through comments, messages, and discussions, you can build a strong connection and foster brand loyalty. Prompt and personalized responses to inquiries and comments demonstrate that you value your customers and their opinions. This engagement creates a positive customer experience, strengthens relationships, and encourages repeat business. 

Increased Website Traffic

Growing your social media followers can lead to driving more traffic to your website, which further leads to increased conversions and sales. By strategically linking your social media posts to relevant landing pages, blog articles, or product pages, you can direct followers to your website. This targeted traffic generally converts into leads or customers since they already have an interest in your brand or offerings. 

Competitive Advantage

In today's competitive landscape, having a substantial social media following gives you a distinct advantage over your competitors. It showcases that your brand is established, influential, and has a strong online presence. A larger follower base can attract attention, differentiate you from similar businesses, and position you as a leader within your industry. Potential clients may be more inclined to choose your brand over competitors with smaller or less engaged followings, as they perceive your brand as more popular and trustworthy.

Valuable Customer Insights

Analyzing the demographics, preferences, and behaviors of your social media followers provides valuable insights into your target audience. By understanding your followers' needs, interests, and pain points, you can tailor your products, services, and marketing strategies to better serve them.

Social media platforms offer analytics tools that provide data on follower demographics, engagement metrics, and content performance. This information enables you to make data-driven decisions, refine your targeting, and create more relevant and compelling content. 

Growing your social media followers can greatly benefit your business. It enhances brand trust and credibility, facilitates better customer engagement, drives website traffic, provides a competitive advantage, and offers valuable customer insights. By prioritizing the growth and engagement of your social media following, you can unlock these benefits and propel your business towards success in the digital realm.

Tools to Measure Social Media Growth

When it comes to measuring and tracking your social media growth, several powerful tools are available to provide you with valuable insights and data. Let's explore the following tools individually to understand how they can assist you.



Next, we have Hootsuite. It's a social media management platform that provides a range of features to monitor and measure your social media growth. It lets you schedule and publish posts across multiple social media networks, engage with your audience, and track your social media performance. Hootsuite's analytics feature provides detailed metrics on follower growth, post engagement, reach, and audience demographics. 

Sprout Social

sprout social

Sprout Social is another rising powerful social media management and analytics tool that offers robust reporting capabilities. It provides a comprehensive suite of analytics features to measure and track your social media growth. Sprout Social's analytics dashboard offers key metrics such as follower growth, engagement rates, post-performance, and audience demographics. 



Buffer is also a social media scheduling and analytics tool that simplifies the process of managing and measuring your social media growth. It lets you schedule and publish posts across various social media platforms, track engagement, and analyze your social media performance. Buffer's analytics feature provides insights into key metrics such as follower growth, post reach, engagement, and click-through rates. 

Each of these tool brings its unique set of features and analytics capabilities to help you evaluate your performance, refine your approach, and drive meaningful results in your social media efforts.

How Can Collaborations Help Grow My Follower Base?

Collaborations to grow follower base

Collaborations with influencers and brands offer a powerful avenue to expand your follower base and reach new audiences. By leveraging joint projects, guest posts, or shoutouts, you can tap into the vast networks of these collaborators, attracting like-minded individuals who may be interested in your content. Let's explore these collaboration strategies:

Joint Projects

Collaborating on joint projects with influencers or brands allows you to combine your expertise, resources, and audiences. By working collaboratively, you can reach a wider audience and gain exposure to followers who may not have been aware of your brand before. Joint projects offer mutual benefits, as both parties can leverage each other's influence and follower base to grow their own.

Guest Posts

Guest posting involves drafting and publishing content on someone else's platform, such as a popular blog or social media account. Partnering with influencers or industry leaders to contribute guest posts allows you to tap into their established audience and gain visibility among their followers. 

Shoutouts and Cross-Promotion

Shoutouts and cross-promotion involve mutually promoting each other's social media accounts or content. This can be done through mentions, tags, or sharing each other's posts. By collaborating with influencers or brands that share a similar target audience or niche, you can gain exposure to their followers and attract individuals who are already interested in related content.

Influencer Takeovers

An influencer takeover involves temporarily giving control of your social media account to an influencer or industry expert. During the takeover, the influencer creates and shares content directly with your audience, allowing you to tap into their unique style, expertise, and following. 

Affiliate Partnerships

Affiliate partnerships involve collaborating with influencers or brands to promote your service offerings and products in exchange for a commission or referral fee. Partner with influencers with images aligning with your brand values and target audience so that you can leverage their influence and follower base to drive traffic and conversions and, ultimately, grow your own follower base.

Collaborations offer a win-win situation, where both parties benefit from increased exposure, expanded reach, and access to new audiences. By strategically selecting and implementing collaboration opportunities, you can tap into the follower networks of influencers and brands, attract like-minded individuals, and foster the growth of your own follower base.

Can Contests or Giveaways Help Gain Followers?

Contests and giveaways have proven to be highly effective strategies for attracting new followers and increasing engagement on social media platforms. By leveraging these tactics and offering incentives and prizes, brands can successfully grow their follower base while generating buzz and excitement around their brand. Let's delve deeper into how contests and giveaways can help you gain followers and enhance your social media presence.

Attracting User Attention and Participation

Contests and giveaways capture users' attention and pique their interest. The opportunity to win a prize motivates individuals to engage with your social media accounts and take specific actions, such as following your account, sharing your content, or tagging friends. This increased engagement not only boosts your visibility but also creates a ripple effect as participants share your contest or giveaway with their own networks, attracting even more potential followers.

Increasing Brand Exposure and Reach

Contests and giveaways provide a valuable opportunity to expand your brand's exposure and reach on social media. When participants enter your contest or giveaway, they often have to complete specific actions, such as liking or following your account, sharing your content, or using designated hashtags. These actions expose your brand to the participants' networks, introducing your account and content to a wider audience who may have similar interests or demographics. 

Building Brand Loyalty and Engagement

Contests and giveaways help foster a sense of brand loyalty and encourage ongoing engagement with your social media accounts. When users participate in your contests or giveaways, they develop a connection with your brand and are more likely to continue following and engaging with your content even after the promotion ends. 

Generating User-Generated Content

Contests and giveaways often encourage participants to create and share their own content related to your brand, product, or contest. This user-generated content serves as authentic and compelling social proof, showcasing positive experiences and interactions with your brand. User-generated content not only helps attract new followers but also provides a valuable source of organic promotion and increases brand credibility. 

Collecting Valuable User Data

Contests and giveaways also offer an opportunity to collect valuable user data, such as email addresses or demographic information. By requiring participants to provide their contact details during entry, you can build a database of potential leads and engage with them beyond the contest or giveaway. This data can be leveraged for future marketing initiatives, such as targeted email campaigns or personalized content, to nurture these leads into long-term followers and customers.

These promotions enable you to expand your brand's exposure, build brand loyalty, generate user-generated content, and collect valuable user data. Incorporating well-designed and strategically executed contests and giveaways into your social media strategy can be a game-changer in growing your follower base and strengthening your overall online presence.

Spending Money on Ads, Not Getting the Results! Is There a Solution?

While paid ads can be a valuable strategy for reaching a broader audience, it's not uncommon to find yourself spending money on ads without achieving the desired results. If you're facing this challenge, it may be time to reassess your approach and consider alternative solutions to maximize the effectiveness of your ad campaigns.

One such solution is leveraging the services of a platform like SocialPlug. SocialPlug is a comprehensive social media growth platform that offers advanced services to increase your social media metrics like likes, comments, followers, views, etc. By taking advantage of our services, you can add significant value to your social media marketing efforts.

In a nutshell, while paid ads can be a valuable strategy for growing your follower base, it's essential to maximize their effectiveness. By utilizing the services provided by SocialPlug, you can get quick boost in your social media follower count.

Our Take

Growing your social media followers is a journey that requires consistent effort, creativity, and strategic planning. By optimizing your profiles, creating engaging content, leveraging collaborations, and understanding the benefits, you can attract a loyal and engaged follower base. 

Remember, authenticity, value, connection, and SocialPlug are key to building a thriving social media presence in 2023 and beyond.

FAQs on Growing Your Social Media Followers

How often should I post to gain followers?

The frequency of posting depends on the social media platform and your audience's preferences. Experiment with different posting schedules and analyze the engagement levels to determine the optimal frequency for your content.

Can I buy followers to increase my count?

Buying followers may provide a temporary boost to your follower count, but it lacks authenticity and genuine engagement. It is recommended to focus on organic growth by providing content that adds value and building relationships with real followers.

How important are hashtags for gaining followers?

Hashtags play a significant role in increasing the discoverability of your content. Using relevant and popular hashtags can expose your posts to a wider audience and attract new followers interested in your niche.

Can existing followers help attract new ones?

Absolutely! Your existing followers can act as brand advocates and help attract new followers through word-of-mouth, sharing your content, and tagging their friends. Engaging with your current followers and providing value can lead to organic growth through their network.

Can trends help increase my social media following?

Participating in relevant trends and current events can help increase your social media following. By tapping into popular conversations and using trending hashtags, you can attract users who are actively engaged with those topics. Stay authentic and provide valuable insights to stand out in the crowd.

Rifat Ara Bonnhy
About the author

Rifat Ara Bonnhy

Rifat works as a marketing associate for a management advisory agency. Being from business studies background, she combines her knowledge and experience in social media to provide exposure to her clients. Rifat has helped her clients grow their presence on multiple social media platforms like Facebook, Discord, OnlyFans, and Reddit. She is more than happy to share the tips and techniques she follows to help her clients across these platforms.

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