Who Has the Most Followers on Snapchat? A Look at the Top Accounts

Snapchat has undergone a remarkable transformation since its launch. Originally designed as a private messaging app where users could send disappearing photos and videos to friends, it has evolved into a vibrant social media platform where influencers, celebrities, and content creators cultivate massive followings. 

Today, Snapchat is not just about private snaps but also about sharing engaging, real-time content with millions of fans worldwide.

Unlike Instagram or TikTok, Snapchat does not publicly display follower counts, making it less straightforward to identify who has the most followers. 

However, through industry reports, media coverage, and influencer marketing insights, certain names consistently emerge as the most followed on Snapchat. 

These top accounts belong to celebrities and influencers who have leveraged Snapchat’s unique format to build loyal audiences, turning the app into a powerful tool for personal branding and fan engagement.

In the sections ahead, we’ll explore who these leading Snapchat users are, how follower rankings are estimated despite the platform’s privacy, and why these accounts have amassed such impressive followings.

Can You See Who Has the Most Snapchat Followers?

First thing first, can you really see who has the most Snapchat followers? Well, you actually can! 

Snapchat and Follower Visibility

Snapchat does not provide a public leaderboard or display exact follower counts for most users. 

Unlike platforms such as Instagram, Snapchat keeps follower numbers private by default, emphasizing user privacy and direct engagement over visible metrics.

However, Snapchat introduced Public Profiles, which allow creators and influencers to build a public presence on the platform. Users with Public Profiles have the option to show or hide their follower counts. To toggle this visibility, a user can:

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• Tap their Bitmoji or Story icon at the top to go to My Profile.

• Select Public Profile.

• Tap the pencil/edit icon at the top.

• Toggle the Show Follower Count option on or off.

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This means that while some creators choose to display their follower numbers publicly, many keep this information private to maintain control over their profile’s appearance and privacy.

Because Snapchat does not openly list follower counts or rankings, estimates about who has the most followers come from external sources such as industry reports, media coverage, and influencer marketing platforms. 

These sources analyze public engagement metrics like snap views, story interactions, and mentions to approximate follower sizes.

Additionally, Snapchat’s insights for Public Profiles provide creators with analytics on their follower growth and engagement, but these details are only visible to the profile owner, not the general public.

In summary, while you cannot directly see an official public ranking or exact follower counts on Snapchat, Public Profiles offer some transparency for those who opt in. 

Otherwise, follower estimates rely on third-party data and media reports, making it necessary to look beyond the app itself to gauge who is most followed on Snapchat.

How Follower Rankings Are Estimated

Since Snapchat does not publicly display follower counts or rankings, estimating who has the most followers relies on several indirect but effective methods:

Views and Story Engagement: One of the primary metrics used is the number of views on Snapchat Stories and Snaps. High view counts indicate a large audience, as Snapchat counts a view once a Story appears on screen. 

Metrics like unique story views, story completion rates, and average view time help estimate how many followers are actively engaging with content.

Public Snap Engagement: Engagement metrics such as screenshots, swipe-ups, replies, and interactions provide insight into how involved an audience is. Higher engagement usually correlates with a larger, more active follower base.

Mentions in Media and Industry Reports: Media coverage, influencer marketing platforms, and industry analyses often publish estimated follower counts based on available data and trends. These reports help identify top Snapchat users and approximate their follower numbers.

Inclusion in Snapchat Creator Programs: Snapchat’s Official Stories program and Public Profiles for creators offer analytics tools to participants, indicating their reach and follower size. 

Being part of these programs often signals a significant following, and Snapchat sometimes shares aggregate data about these creators.

Third-Party Analytics Tools: Tools like Snaplytics and Delmondo track Snapchat performance by analyzing views, engagement, demographics, and growth rates. These platforms aggregate data across creators and campaigns to estimate follower sizes and rankings.

Cross-Platform Influence: Many Snapchat stars have large followings on TikTok, Instagram, or YouTube. Their audience size on these platforms is often used as a proxy to estimate their Snapchat followers, assuming a portion of their fans follow them across multiple apps.

Who Is the Most Followed Person on Snapchat?

Now, let’s get into the list of the most followed people on Snapchat! 

Current Most Followed Snapchat Accounts

Kylie Jenner is currently the most followed person on Snapchat, with approximately 550 million followers, making her the platform's top influencer by a significant margin. 

Other sources also note her as the most followed, though with varying follower counts around 35.5 million, reflecting differences in reporting dates or metrics.

Here are some of the top contenders on Snapchat as of the latest updates:

Kylie Jenner: The undisputed leader with hundreds of millions of followers, known for sharing personal and promotional content.

Kim Kardashian: Another major celebrity figure with over 26 million followers, famous for her reality TV fame and business ventures.

DJ Khaled: Popular for his motivational posts and music-related content, with millions of followers.

David Dobrik: A well-known YouTuber and influencer who shares entertaining snaps.

Addison Rae: TikTok star and influencer with a strong Snapchat presence.

Gigi Hadid: Supermodel sharing lifestyle and fashion content.

Logan Paul: Influencer and entertainer with a large Snapchat following.

Celebrities like Rihanna, Selena Gomez, The Rock, Taylor Swift, and Justin Bieber also have substantial Snapchat followings ranging from 7 million to over 10 million followers.

Some brands and organizations such as Georgetown University (24.5 million followers), The Ellen DeGeneres Show, Coca-Cola, and National Geographic also rank highly on Snapchat but are not individual persons.

Other Notable Snapchat Accounts with Most Followers

Lil Nas X is reported to have over 150 million followers, making him one of the top Snapchat personalities in terms of follower count in some recent data, though this may reflect different metrics or platform-specific popularity.

Dixie D’Amelio also ranks highly, with over 100 million followers on Snapchat, reflecting her strong presence as a social media personality and singer.

Other celebrities such as Justin Bieber (~9.5 million followers), Rihanna (~7.8 million), Selena Gomez (~7.5 million), and Taylor Swift (~7.2 million) maintain significant followings on Snapchat, often ranging between 7 to 10 million followers. (gbtimes)

In addition to celebrities, some brands and organizations have massive Snapchat audiences, such as National Geographic with 112 million followers and Georgetown University with 24.5 million followers.

Most Followed Snapchat Accounts by Category

If we dig deeper, we’ll see that there are certain categories in Snapchat accounts, based on the background of the handle owner. Let’s take a look at these categories. 

Most Followed Celebrities on Snapchat

Kylie Jenner remains Snapchat's top celebrity influencer with around 550 million followers, known for viral snaps and high-profile presence.

Among musicians, Billie Eilish leads with 68 million followers, using Snapchat for album teases and behind-the-scenes content.

Other celebrities with large followings include Lil Nas X (150M+), Dixie D’Amelio (100M+), Justin Bieber (~9.5M), Taylor Swift (~7.2M), and Rihanna (~7.8M).

Viral animal personalities like Jiff Pom (25M) and Tuna Melt the Cat (21M) also have significant followings.

Most Followed Influencers on Snapchat

TikTok and YouTube stars such as Dixie D’Amelio and friends of Lil Nas X (e.g., Kai, Maddie Ziegler, Zach King) have successfully transitioned their audiences to Snapchat, each boasting tens of millions of followers.

Snapchat influencers discovered on Instagram include Dashawn Johnson, Girly_cosmetics, and KING HARRY JUJ, with follower counts ranging from 70K to 167K on Instagram, indicating cross-platform influence.

Most Followed Brands or Creators

National Geographic leads media brands with 112 million followers, followed by BBC News with 108 million, showcasing strong Snap Discover presence.

Top brands on Snapchat include Georgetown University (24.5M), The Ellen DeGeneres Show (18.5M), Coca-Cola (16.5M), Samsung (15.5M), Disney (14.5M), and Nike (13.5M).

Sports brands like FC Barcelona have 42 million followers, leveraging Snapchat for sports content and player engagement. (Here Now Films)

These categories highlight Snapchat’s diverse ecosystem of celebrities, influencers, and brands with massive followings driven by viral content, engaging storytelling, and cross-platform audience migration.

Why Do These Accounts Have the Most Snapchat Followers?

Engaging Content Style

Accounts with the largest Snapchat followings excel by delivering authentic, behind-the-scenes access and real-time lifestyle updates that feel personal and spontaneous. 

This style aligns closely with Snapchat’s core audience—primarily Gen Z and Millennials—who value ephemeral, unpolished content that offers genuine glimpses into celebrities’ or brands’ lives. 

Interactive features such as polls, quizzes, AR lenses, and stickers further boost engagement by inviting followers to participate actively, making the content more immersive and memorable. 

Additionally, limited-time offers, tutorials, and user-generated content campaigns create urgency and community, encouraging followers to stay connected and share content themselves. This combination of authenticity, interactivity, and exclusivity drives high engagement and follower loyalty. 

Early Adoption of Snapchat

Many top Snapchat accounts gained massive followings by joining the platform early and maintaining a consistent posting schedule. 

Early adopters benefited from less competition and were able to establish themselves as key figures within Snapchat’s culture, which favors frequent, daily engagement with fresh, ephemeral content.

Their longevity built trust and familiarity with Snapchat’s young, mobile-first audience, who routinely engage with the app multiple times a day. 

This early presence allowed them to grow organically as Snapchat expanded, cementing their status as go-to sources for authentic, real-time content.

Cross-Promotion Across Platforms

Influencers and celebrities with large followings on TikTok, YouTube, or Instagram effectively bring their audiences to Snapchat by teasing exclusive content available only on Snapchat. 

This cross-promotion leverages each platform’s strengths—using Instagram or TikTok to share Snapcodes, partial previews, or highlights that entice fans to follow on Snapchat for the full experience. 

By funneling followers from other platforms, these creators expand their reach without heavy advertising costs and build a sense of exclusivity that Snapchat’s ephemeral format amplifies. This strategy also helps maintain engagement across multiple social channels, reinforcing their brand presence and follower loyalty.

In summary, the most followed Snapchat accounts combine authentic, interactive content with strategic early adoption and savvy cross-platform promotion to build and sustain large, engaged audiences on the platform.

How to Find Popular Snapchat Accounts

If you want to find popular Snapchat accounts on your own, follow these tips: 

Snapchat Discover and Spotlight

Snapchat’s Discover section is a curated space where users can explore trending creators, official media partners, and popular shows. It offers a variety of content categories like news, entertainment, sports, and lifestyle, making it easy to find influential accounts and brands with strong Snap presence.

Spotlight is Snapchat’s dedicated tab for short-form viral videos, similar to TikTok’s “For You” page. It showcases entertaining Snaps from creators and everyday users, ranked by an algorithm that considers factors like watch time, likes, shares, and user preferences. 

Spotlight content is personalized, so as you engage with certain types of videos, the feed adapts to show more of what you like. This makes Spotlight an excellent tool to discover rising stars and popular creators who might not yet be mainstream celebrities.

Spotlight also encourages creativity by rewarding top-performing creators, helping new influencers gain visibility regardless of their follower count. The platform’s moderation ensures content quality and safety, so the featured Snaps maintain community standards.

Follow Suggestions and Third-Party Rankings

Snapchat’s native follow suggestions help users find popular accounts by recommending friends or celebrities based on your contacts and activity. 

However, Snapchat’s search is somewhat limited compared to other platforms, so many users turn to third-party websites and directories that compile lists of the most followed or trending Snapchat accounts. 

These sites categorize accounts by celebrities, influencers, brands, or content type, making it easier to find popular Snap profiles.

Some tools even provide analytics on follower counts and engagement, which is useful for marketers or fans looking to connect with top creators. These rankings are regularly updated to reflect Snapchat’s dynamic user base and trending personalities.

Look for Snapcodes on Social Media

Many Snapchat influencers and celebrities promote their Snapchat presence on other social media platforms like Instagram, TikTok, Twitter, and YouTube by sharing their Snapcodes—unique QR-style codes that allow users to quickly add them on Snapchat.

Snapcodes are a convenient way to grow Snapchat followers because they bypass the need to search for usernames manually. Influencers often post Snapcodes in their stories, bios, or posts, encouraging their existing audiences to follow them for exclusive content not available elsewhere. 

This cross-platform promotion is a key growth strategy, helping creators funnel fans from larger platforms to Snapchat’s more intimate, ephemeral environment.

In addition to Snapcodes, many creators share their Snapchat usernames or links on social media, making it easy for fans to find and follow them directly.

By combining exploration through Snapchat’s Discover and Spotlight features, leveraging follow suggestions and trusted third-party rankings, and scanning Snapcodes shared on other platforms, users can efficiently find and follow the most popular and engaging Snapchat accounts. 

This multi-pronged approach ensures access to a wide variety of content creators, celebrities, and brands thriving on Snapchat.

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Conclusion

While Snapchat does not publicly display exact follower counts for all users, it is clear that celebrities like Kylie Jenner, Lil Nas X, and Dixie D’Amelio dominate the platform with hundreds of millions of followers, driven by their engaging, authentic content and early adoption of Snapchat’s unique format.

Influencers and brands thrive by sharing behind-the-scenes moments, real-time updates, and exclusive stories that resonate with Snapchat’s young, interactive audience. 

Cross-promotion from TikTok, Instagram, and YouTube further amplifies their reach, bringing large, loyal fanbases to Snapchat. 

To discover popular Snapchat accounts, users can explore Snapchat’s Discover and Spotlight features, consult third-party rankings, or scan Snapcodes shared on other social media platforms. 

Together, these strategies highlight how Snapchat remains a dynamic platform where creativity, authenticity, and multi-platform presence fuel massive followings and ongoing user engagement.

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