Threads User Statistics: Users, Revenue, and Popularity

Threads is Instagram’s forceful attempt to reinvent Twitter (currently X).

Meta launched Threads in July 2023 as a companion to Instagram.

It quickly gained attention as a fresh alternative to X. Threads uses Instagram’s massive follower list to offer a simple, text-first platform. It has since crossed 500 million downloads on the Google Play Store alone, and in June 2026 Meta confirmed the app had reached 500 million monthly active users.

Meta, being Meta, saw that people were tired of the drama on X (Twitter, for those still living in 2022) and thought, “Hey, let’s give them a text app, but make it feel like Instagram-lite.”

Guess what? It worked because people love anything that feels vaguely familiar, even if it’s just recycled content in a new outfit. The growth of Threads has been nothing short of remarkable, and latest Threads statistics has proof of it. 

In this article, we are going to discuss Threads’ growth, number of users, their demography, revenue, and popularity trends. Let’s move on!

How Many Users Are on Threads?

Let’s kick-off with the number of users Threads currently has, including monthly users, daily users, and the total number of users.

Threads Total Users

As of June 2026, Threads has surpassed 500 million monthly active users, a milestone Meta announced on June 16, 2026  - up from 400 million in August 2025 and 275 million at the end of 2024. That means the platform added roughly 100 million users in under a year.  

Threads dropped in July 2023 as Instagram’s text-first sidekick, and boom  - it came for Twitter’s (X’s) throat. Using Insta’s army, it turned real-time conversations into a viral playground.

Threads is growing fast, using Instagram’s massive user base to bring more people in. Meta also began monetizing the app in 2025 and completed a global ad rollout in January 2026, a sign the platform is maturing from a growth story into a revenue story. 

Threads User Base Demographics

The largest group of Threads users are between 25 and 34 years old. They’re also active on Instagram.

This group is young and familiar with digital platforms. They enjoy trying new social apps and features.

Content creators, brands, and influencers were among the first to join Threads. Social media fans followed soon after.

More precisely, the 25–34 bracket makes up roughly 28.75% of users, followed by the 18–24 group at about 20.36% and the 35–44 group at about 19.15%. By gender, Threads skews male  - roughly 57% male to 43% female. 

Threads connects closely with Instagram. It attracts people who already enjoy sharing visuals and interacting online. 

These users now bring those habits into short, real-time conversations on Threads.

Threads Active Users Overview

Now, having a high count of users is not worth it if they are not active. Threads have seen fluctuation in active user count since its birth. Let’s have a look.

Threads Daily Active Users (DAU)

As of October 2025, Threads reached 150 million daily active users, a milestone Meta revealed on its Q3 2025 earnings call; up from 115 million in mid-2025.  

Threads exploded out of the gate, around 30 million profiles created on day one and a peak near 44 million daily active users in week one (July 2023). Then the drop came fast, sliding to roughly 10 million DAU by late 2023 - a steep crash from the peak.

By June 2025, Threads was back to 115.1 million daily users: a 127.8% year-over-year jump, and by October 2025 it had climbed to 150 million. 

Threads vs. Twitter (X): User Battle

Threads was launched as a direct competitor to Twitter (X).

The picture is more nuanced across the whole web, though. X still dominates desktop and browser traffic  - roughly 145 million daily web visits to Threads’ 8.5 million  - so when mobile and web are combined, X still leads at around 270 million daily users versus Threads’ ~150 million. On monthly actives, X sits at roughly 550–600 million to Threads’ 500 million.

Threads vs. X at a Glance (2026)

Bottom line: Threads now wins on mobile scale, engagement rate, and growth momentum, while X still wins on web traffic and raw time-per-user. (Similarweb, inBeat, The World Data)  

Threads Monthly Active Users (MAU)

Threads currently has 500 million monthly active users  - and Meta says growth is being driven largely by its new Communities feature.  

In 2024, around 23.7 million monthly users were from the United States. By 2025 that figure had grown to about 33.9 million.  

X (formerly Twitter) still leads on total scale, with roughly 550–600 million monthly users worldwide. But Threads is closing the gap fast  - and has already pulled ahead on mobile daily usage. Its rising engagement shows real momentum, making it a strong alternative for real-time conversations.   [Source: TechCrunch]

How Much Time Do People Spend on Threads?

Here’s the honest tension in the Threads story: it wins on growth but still trails on time spent. The average Threads session lasts about 5 minutes and 24 seconds, and users open the app roughly 20 times a month. So Android users average around 34 minutes on Threads per month. X users, by comparison, spend closer to 5 hours a month in-app. (source: The Social Shepherd)  

Where Threads pulls ahead is engagement quality. Its median engagement rate is 6.25%; about 73.6% higher than X’s 3.6%. Because the Threads algorithm rewards replies and conversation and surfaces posts beyond your follower list. Meta also says recommendation upgrades drove a ~35% rise in time spent over a six-month stretch, so the engagement gap is narrowing. (inBeat)  

The takeaway for creators and brands: organic reach and engagement rates on Threads are currently high while ad competition is still light, a window that tends to close as a platform matures. If you’re building a presence, our guide on how to get more followers on Threads walks through the tactics that work right now. 

Is Threads Popular?

Very. Threads reached 500 million monthly active users by June 2026, putting it within striking distance of X (roughly 550–600 million MAU) and leaving smaller rivals like Bluesky far behind. Two big reasons for the surge: its tight link to Instagram and the ongoing turbulence at X.  

Threads is growing steadily, and unlike its early days it is now keeping more of the users it attracts. The DAU/MAU stickiness ratio sits around 37.5%, a healthy figure for a social app.

It’s still not a clean win on every metric  - X retains an edge in web usage and in cultural weight among journalists and politicians who live on desktop. But on mobile daily use, Threads is now the bigger app.  

Engagement is also getting more organised: users have created over 50 million Topic Tags (Threads’ take on hashtags), with tags like #PhotographyThreads, #BookThreads, and #GymThreads among the most popular, a sign the platform is maturing into interest-based communities. (Adam Connell) 

Threads Popularity by Country

By share of traffic, Armenia is the country where Threads is most popular, followed by the US and Germany (Resourcera). More recent 2026 traffic estimates also rank Taiwan and the United States among the most engaged markets, so exact country shares vary by methodology and reporting period.  

Threads Users Distribution by Country

Most-Followed Accounts on Threads

Threads’ biggest accounts read like an Instagram crossover. As of 2026, the most-followed users include Neymar Jr. (~24 million), Selena Gomez (~20 million), and Kylie Jenner (~19 million), followed by other household names such as Kim Kardashian, Shakira, MrBeast, Will Smith, and Khloé Kardashian.

Threads User Growth Timeline

Was Threads the Fastest App to 100 Million Users?

Yes, and it wasn’t close. Threads hit 2 million sign-ups within about two hours of launch, 10 million within seven hours, and crossed 100 million users in just 5 days, making it the fastest app ever to reach that milestone. Faster than ChatGPT, which had previously set the record.

Threads has generated over 500 million downloads on the Google Play Store alone, with monthly downloads stabilising around 18–30 million through 2025. (Backlinko)  

Threads Revenue Growth

Threads has added billions of dollars to Meta’s revenue since its inception. In its first year (2023), Threads generated an estimated $0.8B, with analysts projecting rapid growth as monetization ramped up.  

Meta began showing ads to select advertisers in April 2025, rolled ads out globally in the Threads Feed through 2025, and completed a full global ad rollout in January 2026 - adding image, video, carousel, and Advantage+ catalog formats via Meta Ads Manager. Evercore ISI projects Threads revenue of roughly $8 billion for 2025 and $11.3 billion by the end of 2026. Note these are analyst estimates; Meta does not break out Threads revenue separately.

* Forecasted revenue amount

Ads on Threads: Monetization Timeline

Meta held off on advertising for nearly two years to protect the user experience, then moved deliberately: 

For creators and brands, this window matters: engagement rates on Threads still run higher than on X while ad competition is comparatively light  - the kind of gap that tends to close as a platform matures.  

5 Key Factors Influencing Threads Growth

Now the question is, why were Threads able to become so big in such a short notice? We have identified 5 key reasons behind it. 

1. Instagram Integration

Threads pulled users straight from Instagram. People could transfer their profiles and followers with a single tap, which triggered a massive wave of signups  - 100 million users in just four days.

About 80% of early adopters came directly from Instagram. That cross-promotion engine hasn’t slowed: by June 2026, Threads had grown to 500 million monthly active users.  

2. Timing and X’s (formerly Twitter) Decline

That migration never really stopped. By January 2026, Threads had overtaken X in mobile daily active users, and by mid-2026 it reached 500 million monthly users  - many of them former X regulars.  

3. Feature Rollouts and User Retention

More recent additions kept the momentum going: Meta credited its AI recommendation engine with a 10% rise in time spent on Threads in Q3 2025, and in 2026 it graduated Communities out of beta and launched 'Your Algo,' a control that lets people tune their own feed.  

4. Global Rollout and Language Support

Opening in the EU in December 2023 pushed the user base from 130 million to 150 million by early 2024. Continued global expansion helped carry Threads to 400 million MAU by August 2025 and 500 million by June 2026.  

5. Shift to Communities and Algorithms

That bet paid off. In June 2026, Meta said Communities, groups organized around shared interests, from books to basketball to parenting, were the primary driver behind Threads reaching 500 million monthly users, and it expanded the feature with local, native-language community tags in Japan, Korea, and Taiwan.  

Are You On Threads Yet?

With Meta constantly stuffing it with updates (and, you know, near-unlimited money), Threads isn’t just surviving  - it has overtaken X on mobile and crossed half a billion monthly users. 

500 million people are on Threads. The only question is: are they following you, or your competition?