Threads User Statistics: Users, Revenue, and Popularity

Threads is Instagram’s forceful attempt to reinvent Twitter (currently X).

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Meta launched Threads in July 2023 as a companion to Instagram.

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It quickly gained attention as a fresh alternative to X. Threads uses Instagram’s massive follower list to offer a simple, text-first platform. Currently, it has more than 30M installs globally.

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Meta, being Meta, saw that people were tired of the drama on X (Twitter, for those still living in 2022) and thought, “Hey, let’s give them a text app, but make it feel like Instagram-lite.”

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Guess what? It worked because people love anything that feels vaguely familiar, even if it’s just recycled content in a new outfit. The growth of Threads has been nothing short of remarkable, and latest Threads statistics has proof of it. 

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In this article, we are going to discuss Threads’ growth, number of users, their demography, revenue, and popularity trends. Let’s move on!

How Many Users Are on Threads?

Let’s kick-off with the number of users Threads currently has, including monthly users, daily users, and the total number of users.

Threads Total Users

As of August 2025, Threads has 400 million monthly active users. On average, Threads adds 20M monthly users per month. With these many users,, Threads is now going neck-in-neck with other social media platforms that have been in the scene for decades. 

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Threads dropped in July 2023 as Instagram’s text-first sidekick, and boom, it came for Twitter’s (X’s) throat. 

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Using Insta’s army, it turned real-time convos into a viral playground.

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Now? It’s not just growing; it’s locking users in. 

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Engagement. Retention. Dominance.

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Meta is rolling out features like live sports updates, trending topics, improved search, and better moderation tools. 

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These changes aim to keep people engaged and make the platform safer.

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Threads is growing fast. It’s using Instagram’s massive user base to bring more people in. The team is clearly focusing on both expanding and keeping users active.

Threads User Base Demographics

The largest group of Threads users are between 25 and 34 years old. They’re also active on Instagram. 

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This group is young and familiar with digital platforms. They enjoy trying new social apps and features.

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Content creators, brands, and influencers were among the first to join Threads. Social media fans followed soon after. 

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They use the app to talk in real time, promote content, and connect with others.

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Key Demographic Highlights:

Age

Lion share of users are 25–34 years old (over 29%)

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User Types

Influencers, creators, businesses, and marketers joined early

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Geography

Usage is highest in Instagram-heavy regions like North America, Europe (some limits), Asia, and Latin America

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Behavior

Users share media, post text, and follow trends and hashtags.

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Threads connects closely with Instagram. It attracts people who already enjoy sharing visuals and interacting online. 

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These users now bring those habits into short, real-time conversations on Threads.

Threads Active Users Overview

Now, having a high count of users is not worth it if they are not active. Threads have seen fluctuation in active user count since its birth. Let’s have a look.

Threads Daily Active Users (DAU)

As of June 2025, Threads has 115 million+ daily active users. 

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The growth was quite bumpy, however. 

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Threads exploded out of the gate; 40 million daily active users in week one (July 2023). Then the drop came fast.

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By mid-July, they were down to 23.6 million. 

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By August? Just 10.3 million. That’s a 79% crash from the peak.

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Most would’ve written it off.

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But Meta didn’t quit. They kept rolling out features, doubling down on retention, and it paid off.

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By June 2025, Threads was back with 115.1 million daily users. That’s a 127.8% year-over-year jump.

Threads vs. Twitter (X): User Battle

Threads was launched as a direct competitor to Twitter (X). Despite fluctuations, 115 million daily users have indeed covered a lot of ground. 

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Here’s the kicker: it’s now neck-and-neck with X (Twitter) which sits at 132 million. 

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The hype didn’t just come back; the growth became very real.

Threads Monthly Active Users (MAU)

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Threads currently has 400 million monthly active users. 

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More people are joining as Meta adds new features and expands the platform worldwide. 

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In 2024, around 30 million users were from the United States. That number could reach 34 million by 2025.

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Twitter (now called X) still leads with over 900 million monthly users worldwide. It also has about 104 million users in the U.S. as of early 2025.

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But Threads is catching up. 

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Its fast growth and rising engagement show real momentum. It’s becoming a strong alternative for real-time conversations. 

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Much of this growth comes from its link with Instagram and its focus on text-first content, something many users are looking for right now.  [Source: Techcrunch]

Is Threads Popular?

Let’s have a look at the following chart. 

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Threads had 350 million monthly active users as of July 2025. That puts it close to X, which has between 586 and 650 million users. 

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It also leaves smaller platforms like Bluesky far behind. Threads grew fast. Two big reasons are its link to Instagram and the ongoing mess at X.

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The chart above shows that Threads is growing steadily. 

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But it’s not keeping users engaged. People may sign up, but they aren’t using it as much. 

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So while Threads is big, it’s not yet competing with X in daily use or cultural influence.

Threads Popularity by Country

Surprisingly, Armenia seems to be the country where Threads is most popular, followed by the US and Germany (Resourcera).

Threads User Growth Timeline

Threads Revenue Growth

Threads have added billions of dollars to Meta’s revenue since its inception. In its first year (2023), Threads generated $0.8B, which saw a remarkable 500% increase in the following year. 

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Threads is expected to reach $8B in revenue by the end of 2025, and a whopping $11.3B by the end of 2026 (Investing.com).

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* Forecasted revenue amount

5 Key Factors Influencing Threads Growth

Now the question is, why were Threads able to become so big in such a short notice? We have identified 5 key reasons behind it. 

1. Instagram Integration

Threads pulled users straight from Instagram. 

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People could transfer their profiles and followers with just one tap. This shortcut led to a massive wave of signups; 100 million users joined in just four days.

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Data shows that 1 million users signed up in the first hour alone. About 80% of early adopters came directly from Instagram.

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By July 2025, Threads had 350 million monthly active users.

2. Timing and X’s (formerly Twitter) Decline

Threads appeared just as X was losing favor. Policy changes under new leadership between 2022 and 2023 frustrated many users. Threads offered a clean exit.

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In July 2023, many X users posted complaints about rate limits and new monetization rules. 

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That same month, Threads saw its biggest spike in signups.

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By January 2025, Threads had 320 million monthly active users. Many of them had switched from X.

3. Feature Rollouts and User Retention

Threads had no hashtags and no desktop version. Also, it had a poor search option. As a result, daily usage dropped by 82% just two weeks after launch.

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But Meta kept stuffing features like trending topics, web access, and algorithmic feeds. These updates helped users stick around.

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Monthly users climbed from 100 million in Q3 2023 to 275 million by late 2024. Still, daily engagement is weak. Users spend 3 to 34 minutes a day on Threads, while X users often spend over 5 hours.

4. Global Rollout and Language Support

Threads didn’t launch everywhere at once. The EU rollout got delayed by regulations, which slowed early growth. Once Threads entered key markets like Japan and the EU, growth sped up. Multilingual support also helped.

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Opening in the EU in December 2023 pushed the user base from 130 million to 150 million by early 2024. By June 2025, strong numbers in the US and Asia will help push global users to 350 million.

5. Shift to Communities and Algorithms

Threads moved away from celebrity content and focused on building smaller communities and recommending posts based on interests.

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Topic tags and personalized feeds made it easier to stay engaged. This approach paid off. Threads grew from 150 million users in Q2 2024 to 200 million in Q3.

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In July 2025, daily users fell by 25%, dropping to 115 million.

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Are You On Threads Yet?

Turns out, if you slap a new app onto Instagram’s massive user base, people will show up fast. And shocker: many of them actually stuck around.

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Sure, the early version felt like Twitter’s quieter, awkward cousin who forgot half their features at home. But thanks to Instagram’s young, phone-glued crowd, Threads found its tribe; mostly the ones who think text posts are vintage now.

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With Meta constantly stuffing it with updates (and, you know, unlimited money), Threads isn’t just surviving, it’s slowly muscling its way into the real-time conversation game. 

Is Thread the next X? Who knows. But it’s definitely not going away quietly.

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400 million people are on Threads. The only question is: are they following you or your competition? 

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