From Zero to Fashion Icon: Starting a Blog on Instagram in 2023

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Rifat Ara Bonnhy
March 5, 2023
start a blog on instagram

The fashion industry is constantly evolving, and there is always something new and interesting to share. If you are someone who has a knack for fashion, wondering how to start a fashion blog on social media platforms, you have come to the right place.

Blogging has grown in popularity as a platform for people to talk about their passions and interests with others. It has evolved in recent years, with the rise of social media sites like Instagram that allow users to reach a big audience with no effort.

But why is Instagram perfect for fashion blogs?

Among all the benefits Instagram provides to its users, the two most mentionable are- 

  • Wider audience- Instagram is often used by celebrities and individuals with huge fan bases for communication and promotion. It is useful for digital marketing and content distribution because users can potentially reach up to two billion individuals

This can help fashion bloggers reach a wider audience to share their content.

  • Strong community sense- Instagram is well-known for its close-knit community, with its users frequently connecting with one another and developing meaningful connections with one another. Because of this, style bloggers can attract a steady stream of enthusiastic followers.

Starting a fashion blog on Instagram can give you a way to express yourself, build your personal brand, give you chances to work with other people, give you a way to make money, give you a voice in the fashion industry, and give you a place to be creative. Once people start liking your content, you can be famous on Instagram as well, with millions of followers!

To get you started on the path on growing your digital presence, we have compiled this comprehensive guide to creating an Instagram fashion blog. We'll also share some tried-and-true strategies for attracting readers, keeping them engaged with fresh content, and eventually turning that into a revenue stream.

Choosing A Niche

choosing a niche

Choosing your fashion blog's niche is essential to the blog's long-term success. But choosing a specific focus for your style blog might be challenging. 

Instagram is well-known for its close-knit community, with its users frequently connecting with one another and developing meaningful connections with one another. Because of this, style bloggers can attract a steady stream of enthusiastic followers.

Figure out a style similar to your brand's beliefs and personality to increase your Instagram followers. Here are some tips for selecting a niche for your fashion blog:

  • Identify your target demographic: Think about who you're writing for and what sort of fashion information they could be interested in. In doing so, you may focus your efforts and better connect with your target audience.
  • Be unique: Try to stand out from the crowd by locating a niche that is not already flooded. You'll be able to set yourself apart from other fashion blogs using this strategy.
  • Consider your area of expertise: Consider what you already know and have done in the field of fashion. That can point you in the direction of a specific subfield that you'll enjoy covering.

If you're thinking about starting a fashion blog, these are some hot topics you may explore and accounts you may check for inspiration:

Street style- @pernilleteisbaek, Sustainable fashion- @aditimayer , Vintage fashion- @glamourdazeblog.

Setting Up Your Account

setting up your account

You can begin to set up your profile on that foundation once you have selected a subfield within the fashion business that you are enthusiastic about and that you have a good understanding of.

After you have determined the purpose of your blog, you can move on to developing its content. This may feature images of outfits, advice and suggestions related to fashion, reviews of various fashion-related products, as well as behind-the-scenes glimpses at fashion shoots and events.

Here’s a step-by-step guide to setting up your Instagram account for your fashion blog.

Step-1: Creating an Account 

You may get the Instagram app by going to the App Store or the Google Play Store and downloading it. Create an account by entering your email address or using your Facebook login information.

Step- 2: Choosing a Username 

Your username on Instagram is referred to as your handle, and it will be included in the URL of your profile page. Pick a name for your fashion blog's handle that is not only distinctive but also simple to spell and represents the name of your site.

Step-3: Write a Bio

Your bio is a brief summary of your fashion blog that is displayed in the profile section of the website. Include a link to your website or blog, if you have one, and include keywords that are associated with the fashion-specialized market that you are targeting.

Step-4: Add a profile picture

Your Instagram fashion blog will be represented by the image that you choose to use as your profile photo. Pick an image that captures the essence of your company while also being aesthetically pleasing.

After completing all these steps, your Instagram profile will be ready for you to start posting. 

Optimize Your Account

But only posting will not drive traffic to your profile. You need to optimize your account in order to attract followers. But don't be afraid; here are some of our tips for optimizing your account.

Use of Captions and Hashtags

Your post will be more visible to a wider audience if you use captions to assist in providing context for the images you upload. One additional fantastic strategy for enhancing the postings on your fashion blog is to make use of relevant hashtags.

You may get more followers to watch your content by using relevant hashtags in the captions. Remember, though, that you should only use up to ten hashtags in total. Instagram's spam detection system may flag posts with more than this number.

The top five Hashtags for fashion blogs you can use:

#highfashion 8,383,034

#vintagefashion 7,778,666

##fashiongirl 7,294,851

#fashionjewelry 7,017,288

#fashionistas 6,751,582

Use Of Engaging Visuals

One of the key components of a successful fashion blog on Instagram is visually appealing content. Visuals are an important part of Instagram, so make sure to use high-quality images and videos that are eye-catching and relevant to the content.

Make sure to invest in quality photography, or work with a professional, to ensure that your photos look professional and eye-catching.

Posting 10-second Reels

Videos can be a great strategy to attract new followers to your profile. But keep in mind that the attention span of people is only 8-10 seconds when it comes to watching any video.

Therefore, if your Instagram reels are longer than 8-10 seconds, you might expect fewer views. If you don't capture their interest in the first few seconds, they may be too preoccupied with moving on to the next clip. 

Posting When The Users Are Most Active

Posting your Instagram videos when your followers are most active is a simple method to increase exposure and interaction with your content. The Instagram Insights tool lets you know when your followers are most active, which is useful if you use the app for business purposes.

Creating Content

creating content

Instagram is a highly-visual platform, giving fashion brands the flexibility and creativity to sell more than just a “look” but rather a lifestyle. To attract more followers to your Instagram fashion blog, you need to publish content that is both engaging and informative.

Here are some tips that you can follow when creating content for your blog.

Express Your Style

Be unique and show off your personal style in your postings. Give your fans a window into your fashion world by sharing photos of your outfits, advice on how to wear them, and images from behind the scenes.

Post High-quality Images

Use only high-resolution, aesthetically pleasing photos. Make sure the setting doesn't detract from the fashion content you're trying to showcase.

Collaborate with Other Fashion Bloggers

To reach a larger audience, collaborate with other fashion bloggers, companies, and influencers who post related content to your blog. This can also help you in developing contacts and connections in the fashion industry.

Building Your Audience

It's inevitable that some of your social media followers may unfollow you, even if you're continuously adding more. Follow these guidelines to keep your followers engaged with your posts.

Respond to Comments And Messages

You should try to answer the comments and messages from your followers as quickly as possible. By doing so, you'll demonstrate that you're open to their ideas and appreciate their participation. 

Also, try to express your gratitude to your supporters by thanking them for their comments and emails. This will help build a good community around your Reels and get more people to watch them.

Encourage User-generated Content

When posting user-created content on your fashion blog, be sure to give proper credit to the original authors by tagging them in the caption. This will demonstrate your appreciation for others' works and inspire more of your followers to participate in its creation as you value their contribution.

Host Giveaways or Contests

Run a tournament in which participants must use a given hashtag or topic to create a video or post a write-up. Make sure to advertise the competition on your profile as well as through other means, and provide prizes or other incentives for those who submit the best entries.

Networking and Collaborations

networking and collabs

The success of a fashion blog on Instagram can be greatly enhanced by networking and joint ventures. It is possible to boost one's visibility, level of participation, and potential for financial gain through strategic alliances and partnerships.

  • Gain visibility and exposure for your fashion blog and expand your readership by networking with other bloggers, businesses, and influencers.
  • Invest in partnerships that will benefit your fashion blog in the long run by networking and cooperating with other professionals in the fashion sector.
  • Network and collaborate with others in the fashion sector to pick the brains of seasoned bloggers and expand your understanding of the industry.

Using Instagram Analytics To Track Your Progress

Tracking your growth and making adjustments to your fashion blog on Instagram requires the use of Instagram analytics. Instagram analytics may be used to monitor your development in several ways; here are some suggestions:

  • If you want to know how well your work is doing, you should monitor the engagement metrics you've set up, such as the number of likes, comments, and saves. This can help you discover what kind of material resonates with your audience, as well as what kind of content you should concentrate on producing in the future.
  • Utilize the analytics to conduct research on your followers, including gathering information about their ages, locations, and hobbies. You will be able to better understand your audience and cater your material to the interests that they have as a result of doing this.
  • Keep an eye on your reach, which is the number of people who have seen your posts, to monitor how your material is being shared across the platform. Reach is the number of people who have seen your posts. This will provide you with an estimate of the amount of exposure that your fashion blog is receiving on Instagram.
  • You can use third-party tools like to build social proof and drive traffic to your account.

In this way, you will be able to make informed judgments regarding the content you post to Instagram as well as your strategy for the platform if you utilize the analytics to learn about your audience, watch the engagement you receive, and keep an eye on your competitors.

Monetizing Your Fashion Blog

monetize the blog

According to Statista, revenue in the fashion segment is expected to reach $689.884 million in 2021. The number must be significantly higher now.

For example, Camila Coelho has over 9.8 million followers. She has a big impact on the people who follow her, so it's no surprise that many fashion brands want to work with her to promote their products. Now when she uses shoppable tags on her pictures that can help her followers discover and buy featured products with ease.

Sponsored Posts

Many fashion brands and companies are willing to pay popular fashion bloggers to feature their products in sponsored posts. This can be a lucrative way to monetize your fashion blog, especially if you have a large and engaged audience.

Affiliate Marketing

By partnering with fashion retailers and including affiliate links in your blog posts or Instagram captions, you can earn a commission on any sales generated through those links.

Brand Partnerships

By partnering with fashion brands on long-term projects, you can create consistent and reliable income streams through ongoing collaborations and sponsored content. Maintain consistent lines of communication, offer feedback and ideas, and collaborate to produce content that supports both your and their long-term objectives.

Tips For Working With Brands And Sponsors

Now you know the ways to earn by generating good content on your blogs, but how do you approach these brands and sponsors? It's important to approach these relationships strategically and professionally.

Here are some tips on how you can approach brands and sponsors.

  • Only collaborate with brands that share your values and brand. Check to see if their items or services are something you truly believe in and would suggest to your target audience. It is preferable to decline possibilities that do not fit than to risk ruining your credibility by advertising things which you do not believe.
  • Consider your interactions with brands and sponsors to be commercial partnerships. Communicate in a timely and responsive manner, fulfill deadlines, and deliver high-quality work. Make sure to properly read and follow any agreements or contracts.
  • Ensure that the content you provide for brands and sponsors is useful to your target demographic. Produce interesting, informative content that fairly represents the product or service and its advantages.

Working with different brands and sponsors is a mutually beneficial relationship. You may develop a successful partnership that is to the advantage of both sides if you give something of value to the brand as well as its audience.


Starting a blog on Instagram is a fantastic way to reach a large audience and have your voice heard, whether your goal is to simply share your thoughts and experiences with the world or to establish yourself as an expert on a particular topic.

If you want to be successful as an Instagram blogger, you need to establish a plan for your blog and stick to it. You also need to be open to feedback and comments from readers in order to grow a strong following for your blog. 

Work diligently and consistently to provide high-quality content to grow your Instagram following and become recognized as an authority in your field. Remember, it takes time, work, and dedication to develop a successful fashion blog on Instagram, but with the correct methods and a passion for fashion, you can reach your goals and make an influence in the fashion business.

You may establish yourself as a fashion influencer on Instagram by delivering value to your audience and being real and true to yourself.

Utilizing Instagram's features to your advantage is another important thing to do when optimizing your account. This involves utilizing relevant hashtags in order to reach a larger audience, as well as adding Instagram Stories into your overall content strategy.

If you're passionate about fashion and have a unique perspective to offer, starting a fashion blog on Instagram may be the perfect opportunity for you. In that case, why wait any longer? Now is the time to begin your career as an Instagram blogger. 

Frequently Asked Questions


What should the topic of my blog be?

When you decide to launch a fashion blog, you have the option of concentrating on a particular subject area, niche, such as eco-friendly fashion, fashion for plus sizes, vintage clothes, streetwear, high fashion, or beauty items. 

It is crucial to select a specialized market in which you have a strong interest and in which you can produce material that is both consistent and of high quality.

What are some ways I can build an audience who read my fashion blog?

In order to build an audience for your fashion blog, you need to provide high-quality content that provides value to the people that visit it. 

Promote your content on social media networks such as Instagram and Pinterest, and interact with your audience using a platform such as Twitter. 

Building relationships with other bloggers and working in partnership with brands are two other strategies that might assist you in expanding your readership.

How frequently should I make new posts to my fashion blog?

It's crucial to post regularly and frequently, but the frequency of your posts will rely on the material you share and the people who read it. 

You should strive to publish at least one article every week, or even more frequently if you are capable of producing consistently high-quality content. But remember to be consistent.

Rifat Ara Bonnhy
About the author

Rifat Ara Bonnhy

Rifat works as a marketing associate for a management advisory agency. Being from business studies background, she combines her knowledge and experience in social media to provide exposure to her clients. Rifat has helped her clients grow their presence on multiple social media platforms like Facebook, Discord, OnlyFans, and Reddit. She is more than happy to share the tips and techniques she follows to help her clients across these platforms.

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